Range Rover Autobiography: 21 Years of Rewriting Luxury

This year marks the twenty-first anniversary of Land Rover’s introduction of the Autobiography designation – then and now the pinnacle of the Range Rover model line-up. For two decades, Autobiography has denoted the ultimate combination of Land Rover design and luxury, adapting with changing customer preferences to remain a benchmark in the premium SUV market. 

Introduced in 1993, the earliest Autobiography Range Rovers offered customers the opportunity to indulge in limitless varieties of exterior and interior finishes. Given the models’ high demand, Land Rover was prompted to adopt Autobiography as a limited edition version of Range Rover, featuring the larger engine from the long-wheelbase LSE models and distinctive interior and exterior colour-ways. Just 25 were built, thus securing their highly prized status among connoisseurs of the marque. 

To maintain exclusivity and customer appeal, Land Rover has ensured its Autobiography models continue to deploy cutting-edge technology features by introducing elements such as: Satellite navigation, television and video systems. 

Moving into the third generation Range Rover from 2002, Land Rover addressed increasingly sophisticated customer infotainment tastes with the introduction of concert-hall-quality audio packages and a multi-play DVD system. In 2011, Land Rover crafted its most expensive Range Rover yet, the 500 Autobiography. The model was advertised to cater to the needs of a chauffeur-driven market and represented a new high in luxury ahead of the arrival of the fourth generation Range Rover in 2013. 

The current model, with its advanced lightweight aluminium construction, has adopted its own interpretation of the Autobiography concept with the Range Rover Autobiography Black. The preparation of the these models is handled by Special Vehicle Operations, headed by John Edwards, which is responsible for engineering and manufacturing the most exclusive Land Rover model derivatives. 

John Edwards, Managing Director of Jaguar Land Rover Special Operations, said, “For 21 years, Autobiography has given our customers the chance to customize the most luxurious Range Rovers according to their tastes and desires. At Special Vehicle Operations, we are continuing this tradition. The latest Autobiography Black has greater levels of luxury and sophistication than ever before and even more opportunities for personalisation.” 

In turn, Abdimajid Haithar, General Manager of Mahmoudia Motors - the sole and official dealer of Jaguar and Land Rover cars in Jordan – commented, “The latest addition to the Autobiography series best represents what today’s Range Rover is all about. Further enhancing customers’ ability to tailor their own vehicles, the Autobiography Black offers a range of world-class interior finishes, optional accessories and intuitive technologies with high-tech features. As such, we look forward to showcasing at the Mahmoudia Motors showroom the Autobiography Black, which we are confident will be very well received among luxury car enthusiasts across Jordan.” 

Current and forthcoming Autobiography models will be built by the Special Vehicle Operations team, which is transferring to a new technical centre. This centre will include a customer commissioning suite for bespoke services and premium vehicle personalisation, flexible workshops and a fully automated paint facility.  

Autobiography luxury has also been extended further across the Land Rover line-up to the Range Rover Evoque, and most recently to the iconic Defender. These models have consolidated their appeal as top-of-the-range Autobiography models, promising more performance, luxury and comfort than ever before.