RAK Ceramics introduces Junior Tiles across its showrooms in the region

Press release

Published May 3rd, 2012 - 09:08 GMT

Al Bawaba

RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that it has recently introduced Junior Tiles collection in its showrooms across UAE. RAK Ceramics launched Junior Tiles collection tapping niche market segment by offering children’s tiles that can be used in children’s bedroom, bathroom, kindergarten schools, play areas in hotel, hospitals and shopping malls.

Junior Tiles collection is exclusively designed for children’s room to create its own distinctive place enhanced with friendly images and colours. The Junior Tiles collection has six distinctive fun-filled designs that are adapted to a modern lifestyle and the playful imaginative surroundings of children’s lives.

The range consists of Sweet Apple, Bumpy, Cheeky, Pug Mark, Panda and Baby Ted. Each Junior Tile is available in bright and cheerful colours catering with separate tiles for boys and girls.

Abdulla Mahmood, GM- Marketing and Corporate Communications, RAK Ceramics, said: “RAK Ceramics is always looking to tap new market segments by developing new products and technologies to cater to different consumers. Junior Tiles collection has been developed to cater to children’s segment as there has been a lot of demand from our customers across the region for specially designed tiles that can be utilised in children’s room or play areas.”

“We have responded with initial six new tile designs that we are confident of appealing to our targeted customers. We hope to build a strong portfolio of creatively designed tiles within Junior Tiles collection.” concluded Mahmood.

Junior Tiles collection is an alternative to usual children’s wall paper that can be torn or paints that have a limited shelf life. The Junior Tiles collection has stain-proof features which acts as a relief to parents or guardians. In comparison to paints Junior Tiles are eco friendly as zero harmful chemicals used in it. The wall tiles are complimented with anti skid floor tiles making it safe for children’s room or play area.

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 160 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.

Background Information

RAK Ceramics

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles and sanitaryware we produce 110 million square metres of tiles and 5 million pieces of sanitaryware per year at our 16 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Iran.
Headquartered in the United Arab Emirates, we serve clients in more than 150 countries through our network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. Across our global operations we employ approximately 15,000 staff from more than 40 nationalities.