RAK Ceramics intensifies its CSR Activities during the Holy Month

Press release

Published August 16th, 2012 - 06:32 GMT

Al Bawaba

During this time of reverence and heightened caring among the community, RAK Ceramics, one of the world’s largest ceramic tiles and bathware manufacturing company, has intensified its CSR activities for the Holy month of Ramadan.

Breaking fast among friends and family is a time-honored tradition during Ramadan and RAK Ceramics has taken it upon itself to provide daily Iftar meals to over 1,500 Muslim factory employees on its premises.

In addition to this, RAK Ceramics has taken the initiative one step further and hosted special Iftar dinner party for more than its 6,000 factory employees bringing all Muslim and non-Muslim employees to celebrate the month of peace, brotherhood and spirituality. Senior RAK Ceramics management team joined the factory workers during the Iftar to reinforce the spirit of Ramadan of equality and brotherhood.

Also in the spirit of Ramadan-inspired CSR, RAK Ceramics sponsored its football team as it participates in the Ramadan Football Tournament taking place in Ras Al Khaimah under the patronage of His Highness Sheikh Mohammed bin Saud bin Saqr Al Qassimi, Crown Prince of Ras Al Khaimah. The sponsorship is in line with RAK Ceramics’ commitment to support various social and sporting initiatives in the emirate and to encourage its employees to engage in physical activity, especially during the holy month of Ramadan.

Mr. Abdallah Massaad, CEO of RAK Ceramics, commented: “The holy month of Ramadan is an ideal time to give something extra to our employees and we look at every possible way to make our employees comfortable during this month by arranging various social activities for the employees” and he further added “embracing Ramadan, means taking care of the mind, body and soul, which is why we encourage sporting events – especially during the Holy month – to encourage much needed physical fitness to stay strong and grow as an individual. This is important because, as they grow stronger individually, we grow healthier together.”

A few of many CSR initiatives throughout the year, RAK Ceramics continues to nurture employees and help the community with similar endeavors.

“Ramadan continues to remind us to help a brother, help a friend; but we are proud to be doing this all year round” concluded Massaad by reemphasizing on RAK Ceramics’ commitment to continuous CSR activities

Background Information

RAK Ceramics

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles and sanitaryware we produce 110 million square metres of tiles and 5 million pieces of sanitaryware per year at our 16 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Iran.
Headquartered in the United Arab Emirates, we serve clients in more than 150 countries through our network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. Across our global operations we employ approximately 15,000 staff from more than 40 nationalities.