RAINBOW to host fun events at Mirdif City Centre on World Milk Day

Friesland Campina Middle East, part of Royal Friesland Campina – the largest dairy-cooperative in the world and world famous for Rainbow Milk Brand, has announced a wide array of fun events to be organized at Mirdif City Centre to mark the World Milk Day on June 1. 

As part of the occasion, the company will host a three-day extravaganza in the Central Galleria at Mirdif City Centre between May 31 and June 2, 2012 during the mall operating hours. The activities will highlight the goodness of milk and is part of the initiatives of the UAE Ministry of Health to boost milk consumption. 

The fun activities for children include face painting, performances by jugglers and magicians, besides competitions and music shows. As part of the programme, officials from FrieslandCampina will speak about the advantages and health benefits of milk consumption and the company’s efforts to further the cause. 

The event will be organized by Rainbow Milk Brand and supported by Tetra Pak. 

In his comments on the special event, Sumeet Mathur, Marketing Director at FrieslandCampina Middle East, said: “As one of the leading milk brands, we have taken on the mantle to promote healthy food habits by popularizing and supporting milk consumption. Through this three-day initiative at Mirdif City Centre, we aim to share information about the goodness of milk and engage the community with games, fun events and lots of interesting activities. We welcome people from all walks of life across the UAE to come and participate in these exciting fun events.” 

“The initiative also aims to raise awareness of the importance of healthy diet and physical activity among children and parents. The World Milk Day provides an opportunity to focus the attention on milk consumption and to publicize activities connected with the milk industry,” added Mathur. 

Milk is a near perfect food source loaded with the essential nutrients needed daily to keep bodies healthy and strong and June 1 is celebrated every year as World Milk Day by UN Food & Agriculture Organization (FAO) across the globe. 

“As a leading name in the milk sector, FrieslandCampina aims to spread awareness on this vital subject and share the goodness of milk with consumers in Dubai and beyond. We are privileged to work closely with the government authorities to achieve this and we will continue to unveil initiatives to highlight the goodness of milk,” concluded Mathur. 

As a dairy brand, Rainbow Milk has been present in this region for 56 years. Today, the company boasts of a wide array of world-class products across the Middle East.