PwC Middle East and Strategy& partner with UnifyApps to advance AI transformation in Qatar and the GCC

PwC Middle East and Strategy& Middle East have signed a Memorandum of Understanding (MoU) with UnifyApps to accelerate government and enterprise adoption of Artificial Intelligence (AI) across Qatar and the GCC. 

The collaboration brings together PwC and Strategy&’s sector expertise and transformation capabilities with UnifyApps’ agentic AI platform, creating a pathway for organizations to progress from isolated generative-AI pilots into production-grade solutions at scale.
Aligned with national digital transformation and diversification strategies, the partnership empowers clients to develop local capabilities, embed intelligence into their operations, modernize core processes, and become AI-native enterprises.

Hani Zein, Partner at Strategy& Middle East, part of the PwC Network, said: “AI is at the heart of economic competitiveness, and organizations across the region need to focus on solutions that deliver tangible operational improvements. Through this collaboration with UnifyApps, we will enable organizations to embed responsible, secure and scalable AI solutions that align with national digital transformation priorities.”

Haitham Elkhatib, CRO at UnifyApps, added: “Partnering with PwC Middle East and Strategy& allows us to bring our platform to organizations in a purposeful and practical way. Together, we are equipping teams to solve real challenges with tools that are intuitive, secure and built for the pace of today’s digital landscape.”

As part of the collaboration, PwC and Strategy& will provide sector focused specialists, regulatory insights and advisory expertise to define AI use cases, governance frameworks and innovation roadmaps. UnifyApps will complement this with its AI-native platform, pre-built integrations and low-code tools to deliver secure, scalable AI solutions tailored to regional priorities. 

This approach strengthens PwC and Strategy&’s role in delivering end-to-end AI transformation, while broadening UnifyApps’ presence across the region and supporting the co-development of sector-specific solutions informed by local market needs and national agendas.

By combining advanced platform capabilities and deep sector expertise, the program supports entities integrating intelligence into critical workflows, translating experimentation into tangible impact, and developing sustainable AI skills. It also contributes to a stronger regional innovation landscape through shared use cases, sector frameworks, and responsible adoption aligned with national strategies.

UnifyApps also demonstrated its horizontal platform at MWC Doha, with live use cases showcasing no-code design tools, connected workflows and AI-driven product development. By showcasing practical, sector-relevant applications, the demos illustrated how AI-native platforms can support national modernization efforts and help shape the region’s next phase of digital progress.