Best Year in the history of Porsche

Press release
Published March 24th, 2013 - 07:17 GMT

Al Bawaba
Al Bawaba

In the 2012 financial year, Dr. Ing. h.c. F. Porsche AG achieved record levels in sales, turnover and earnings. At 143,096 vehicles, sales were 22 per cent higher than in the previous year. Turnover increased by 27 per cent to 13.9 billion euros. The operating result grew by 19 per cent to 2.44 billion euros. Moreover, the number of employees reached a new peak level, with 17,502 persons at the end of the year. The company also increased the number of trainees - instead of the previous number of 100 young workers, last 125 employees began their training at Porsche.

At the annual press conference of Porsche AG in Stuttgart, Germany, on Friday, Matthias Müller, Chairman of the Executive Board, emphasized that the sports car manufacturer has, despite the weak economy, particularly in Europe, continued to press ahead on the course for growth that it set upon two years ago. "2012 was the most successful year in the history of our company," Müller said. "The success that Porsche enjoys in the marketplace can be attributed very largely to our attractive product portfolio. We further enhanced this last year with the addition of several new, fascinating sports car models", the Chairman continued.

In Stuttgart, Lutz Meschke, Chief Financial Officer of Porsche AG, highlighted "the healthy cost structure and sustained high level of profitability" of the company. Accordingly, the operating return on sales amounted to round 18 per cent. "With our international position and a strict cost management, we remain, as a whole, cautiously optimistic for the current 2013 financial year, and are striving for a result building upon the very high level of the prior year", the CFO of Porsche AG further added.

Net liquidity in the automotive business – meaning gross liquidity less financial liabilities excluding financial services – improved from a negative 2.58 billion euros as of December 31, 2011 to a negative 1.87 billion euros as of December 31, 2012. Thus, Porsche AG has once again come one step closer to its medium-term goal of a full reduction in net indebtedness while financing its growth from operating cash flow.

In the 2012 financial year, the model series with the highest growth rate was the 911. The new generation of the sports car icon found such great reception among customers that sales increased by 49 per cent, to 26,203 vehicles. With 77,822 vehicles (up 30 per cent), the Cayenne series obtained the highest sales. The Boxster series grew by four per cent to 11,740 units. Thereby, the Boxster - introduced in March 2012 - achieved an addition of 66 per cent, to 10,126 vehicles. 1,614 units of the Cayman were sold. The new generation of the Cayman was launched on the market at the beginning of 2013. Sales of the Panamera amounted to 27,331 vehicles.

A review of regional distribution shows the continued importance of the North American market - there, sales increased by 34 per cent, to 39,192 units. In China (including Hong Kong), growth amounted to 32 per cent, with 33,590 vehicles sold. Moreover, in Germany, the sports car manufacturer gained 16 per cent, to 16,090 vehicles. In Europe (excluding Germany), growth amounted to 8 per cent, to 31,094 units. In the rest of the world, sales climbed by 19 per cent, to 23,130 vehicles.

In the 2012 financial year, production increased by 19 per cent to 151,999 vehicles. This accounted for by 28,419 units for the 911 (up 31 per cent), 83,208 vehicles for the Cayenne (up 34 per cent) and 27,056 vehicles for the Panamera (down 15 per cent). 13,316 units (up 9 per cent) of the Boxster series were produced.

Background Information

Porsche

Welcome to Porsche Middle East and Africa FZE. Every day, we aim to exemplify the Porsche standards of performance and inspire the same level of confidence that the Porsche brand has instilled through the years.

Whether you are visiting us online or at our dealership, we hope to make every moment a memorable experience for you. Our website has been particularly designed with this objective in mind and comprehensively covers official information pertaining to the current models, upcoming launches and other Porsche related information.

Nuqul Automotive

Nuqul Automotive has earned its pioneering reputation in the automotive industry as one of Jordan's leading automotive retailers. The diversity of its brands and constant drive for outstanding performance, innovation leadership and responsible conduct affirmed its prominent position in the market. With a wide range of unique brands – Porsche, Audi, Volkswagen and Skoda – Nuqul Automotive offers mobility across all vehicle size classes from affordable family-friendly saloons to spectacular sports car and reliable commercial vehicles.

 

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