PepsiCo-Jordan supports National Goodwill Campaign during Ramadan

Press release

Published August 4th, 2013 - 10:33 GMT

Al Bawaba

Corresponding with its CSR programs and activities during the holy month of Ramadan, PepsiCo-Jordan has extended its support to the National Goodwill Campaign, which is spearheaded by the Jordanian Hashemite Fund for Human Development (JOHUD) . As part of its support, PepsiCo-Jordan distributed food packages amongst 400 underprivileged families in Zarqa and Balqa.

Commenting on this step, PepsiCo-Jordan General Manager, Eng. Nidal Hamam, said, “Our involvement in the National Goodwill Campaign emphasizes our firm belief in the importance of supporting less fortunate segments of society and actively contributing to our community. Participating in different campaigns that promote strong community ties is a top priority at PepsiCo-Jordan.”

This step is part of a series of charity and awareness campaigns PepsiCo-Jordan supports in collaboration with JOHUD and other charity and development organizations across Jordan.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.