PepsiCo-Jordan sponsors Run Jordan’s 2016 activities

Press release

Published June 19th, 2016 - 07:35 GMT

During the event

Underscoring its efforts to support youth and sporting events within the Kingdom, PepsiCo-Jordan has renewed its partnership with Run Jordan, under which it will continue to sponsor the Association’s activities and events encouraging the public to ‘Run for a Cause’. The agreement was signed at PepsiCo-Jordan’s company headquarters on Sunday 29 May, 2016, by PepsiCo-Jordan General Manager, Eng. Nidal Hamam, and Run Jordan General Manager, Lina El Kurd.

Under the terms of the agreement, PepsiCo-Jordan’s pure drinking water, Aquafina, was named the official beverage of Run Jordan marathons set to take place throughout 2016, including the Amman Marathon, Amman Children’s Marathon and Red Sea Half Marathon. Aquafina will also be the exclusive source of bottled water at press conferences, training programs and other races organized by Run Jordan over the course of the year.

On the occasion, Eng. Hamam expressed his appreciation of the fruitful partnership between PepsiCo-Jordan and Run Jordan that has lasted for many years. “Working together to realize our joint vision, we continue our efforts to encourage members of local society of all ages to exercise and embrace a healthy lifestyle. Meanwhile, we also hope to contribute to establishing a new generation of professional runners,” he said. “Through its activities, Run Jordan strives to contribute to noble humanitarian and charitable causes, which is consistent with PepsiCo-Jordan’s goal to help individuals and organizations that are active in this regard.

Proceeds from Run Jordan marathons are directed towards the support of charitable and humanitarian organizations operating in the Kingdom, including the Jasmine Society for Children with Down Syndrome, King Hussein Cancer Center, ‘I Am Human’ Society for the Rights of Disabled People, El-Hassan Youth Award, Al Hussein Society for the Habilitation and Rehabilitation of the Physically Challenged, Tobacco Free Jordan and more.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.