PepsiCo-Jordan sponsors 19th International Dead Sea Ultra Marathon for 6th Year

Press release

Published March 25th, 2012 - 07:06 GMT

Al Bawaba

In line with its ongoing efforts to support the activities of the Neurological Society (NS), in addition to encouraging major sporting events across the Kingdom, PepsiCo-Jordan - winner of the 2009 and 2010 King Abdullah II Award for Excellence - announced its sponsorship of the 19^th International Dead Sea Ultra Marathon (DSUM) for the sixth year. This year’s Marathon, held under the slogan ‘Run to the Lowest Point on Earth’, will be launched under the patronage of His Royal Highness Prince Firas Bin Zeid. Organized by the Neurological Society, the Marathon will launch its activities on Friday 6^th April, 2012, and is expected to draw the participation of approximately 8,000 Jordanian and international runners.

PepsiCo-Jordan’s sponsorship of this major sports event includes the distribution of its Aquafina bottled water amongst participating runners as the Marathon’s official and only source of pure drinking water. PepsiCo-Jordan will set up a 16 water stations along the 50km route to the ‘Lowest Point on Earth’.

“Our sponsorship of this major sporting event for the sixth year emphasizes PepsiCo-Jordan’s genuine interest in supporting community initiatives, particularly in the areas of sports and youth. It also reflects our firm belief in community activities as drivers for unity within our community,” commented PepsiCo-Jordan’s General Manager Nidal Hamam. “We would like to commend the Neurological Society for their continuous efforts in organizing sports events that promote and encourage exercise, whilst also simultaneously supporting humanitarian initiatives,” he added.

The Dead Sea Ultra Marathon’s full proceeds will be donated to the Neurological Society to cover the surgery costs of a number of patients with neurological disorders.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.