PepsiCo-Jordan official sponsor of newthink Festival

Press release

Published June 26th, 2013 - 05:09 GMT

Al Bawaba

As part of its continuous support to youth, PepsiCo-Jordan announced its official sponsorship of newthink Festival, which took place on 15^th and 16^th June, 2013, at King Hussein Park in Amman.

Over the course of the two-day Festival, PepsiCo-Jordan distributed its products amongst the attendees and organized a number of entertaining activities. The Company surprised the crowds at the Festival with a Zumba Flash Mob performance. PepsiCo-Jordan also set up a branded Yella Now frame where attendees took instant Polaroid pictures as memorabilia of the Festival.

At the conclusion of each day, PepsiCo-Jordan held a draw on valuable prizes including iPads, iPods, iPhones and PSPs.

“We are proud to have participated in newthink Festival as an official sponsor. This annual event promotes creativity and innovation, and provides youth with the opportunity to unleash their talents, seize the moment and create unconventional success stories. We are delighted to have been part of brilliant ideas that have inspired Jordanian youth from all the Kingdom’s governorates to establish a better future for themselves,” commented PepsiCo-Jordan Human Resources Director Hawar Hijazi.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.