PepsiCo-Jordan renews its exclusive sponsorship of Jordan Football Association

Press release

Published October 29th, 2014 - 08:20 GMT

Al Bawaba

Under the patronage of HRH Prince Ali Bin Al Hussein, Vice President of the Asian Football Confederation (AFC) and President of the Jordan Football Association (JFA), PepsiCo-Jordan renewed on Tuesday 28 October, 2014, its agreement with JFA. The agreement was inked by Loay Omeish, Executive Board Member of JFA, and Eng. Nidal Hamam, General Manager of PepsiCo-Jordan, during a signing ceremony that was held at Landmark Hotel.

As part of PepsiCo-Jordan’s longstanding partnership with JFA, which began in 2009, the Company will continue to support the Association’s various activities and events; sponsor all age groups of the national men’s and women’s football leagues; and finance the Jordan National Football Team, known as Al-Nashama, as it represents Jordan internationally. Under its ‘PepsiCo Football League for the Gifted players' initiative, PepsiCo-Jordan will also continue to sponsor the Prince Ali Youth Centers’ training activities and events across the Kingdom, including the Centers’ annual festival and league. By virtue of the agreement, JFA will maintain Aquafina as its official bottled water brand.

During the signing ceremony, PepsiCo-Jordan revealed that it will dedicate USD 100,000 to Al-Nashama, to help cover the team’s travel expenses to Australia to compete in the AFC Asian Cup in January. In 2013, PepsiCo-Jordan funded Al-Nashama in its match against Australia during the 2014 FIFA World Cup qualifiers, as well as in its match against Uruguay during the Intercontinental Playoff round of the 2014 FIFA World Cup.

"We are keen on maintaining our positive partnership with JFA, especially in light of the noticeable impact that it has had on the local football scene,” said Eng. Hamam. “Over the past few years, Jordanian football has undergone significant developments at the grassroots and professional levels. Today, when we see our national football team holding its own at international competitions, we can’t help but be proud of the caliber that it has reached and its success in setting Jordan on the global football map."

In turn, Omeish expressed the appreciation of JFA and its President, HRH Prince Ali Bin Al Hussein, for PepsiCo-Jordan’s active sponsorship of and support for the activities of JFA, the Prince Ali Centers and the national leagues. He described PepsiCo-Jordan as a steady partner that has shared in Jordan’s historic football achievements since establishing Pepsi as JFA’s official beverage brand. “PepsiCo-Jordan will not stop its contributions after a set target, as we believe that it is our duty to help advance our national team, especially after it reached the final stage of the 2014 FIFA World Cup qualifying rounds where it performed admirably and made Jordan proud,” Omeish added.

Through its partnership with the Asian Football Development Project (AFDP), PepsiCo-Jordan also sponsors initiatives and workshops that promote social development through football in various parts of Asia, with a focus on grassroots and women's football. In line with its commitment to promoting football in Asia, PepsiCo-Jordan participated in the Soccerex Asian Forum held in May 2014 at Al-Hussein Bin Talal Convention Center at the Dead Sea, Jordan.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.