PepsiCo-Jordan sponsors 21st International Dead Sea Ultra Marathon for 8th Consecutive Year

Press release

Published April 13th, 2014 - 07:42 GMT

Al Bawaba

As part of its continuous efforts to support humanitarian initiatives, PepsiCo-Jordan[m1] sponsored the 21^st International Dead Sea Ultra Marathon (DSUM) for the eighth consecutive year. Organized by Run Jordan on Friday 4 April, 2014, the Marathon’s full proceeds were donated to the Neurological Society to provide patients with the financial help they need to undergo necessary surgical procedures.

Under its sponsorship, PepsiCo-Jordan distributed its Aquafina bottled water, the Marathon’s official and exclusive source of pure drinking water, to participating runners at a number of water stations along the 10km, 21km and 50km race routes.

“PepsiCo-Jordan and Run Jordan share the vision of supporting humanitarian causes, as well as encouraging local community members to exercise and lead a healthy lifestyle. Our longstanding partnership with Run Jordan is one that we are very proud of, and we are delighted to have participated for the eighth time in the Marathon which attracts runners from across Jordan, the region and the world every year,” commented PepsiCo-Jordan General Manager Eng. Nidal Hamam.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.