PepsiCo-Jordan launches ‘Miss Diet Pepsi’ competition for 2nd time in Jordan

Press release

Published September 15th, 2013 - 08:36 GMT

Al Bawaba

PepsiCo-Jordan launched its Miss Diet Pepsi 2013 competition under the slogan Style is Attitude, which is being held for the second time in Jordan. Following remarkable success in 2010, this year’s competition will draw the participation of Jordanian and Lebanese contestants who will compete for the coveted title of Miss Diet Pepsi 2013 in Beirut.

The first phase of the competition commenced on Friday 13^th September, 2013, at the Landmark Hotel, where a judging panel comprising renowned Jordanian and Arab figures from the beauty, make-up, etiquette and fashion industries evaluated shortlisted contestants, 20 of whom were chosen to qualify for the second phase of the competition; Facebook voting. During the second phase, the five contestants who receive the highest number of Facebook votes will travel to Beirut to compete against Lebanese finalists in the Miss Diet Pepsi 2013 grand finale event.

The competition will witness the participation of community figures and will include a session organized by PepsiCo-Jordan for the contestants to discuss how to achieve success on all fronts. The workshop will also cover the importance of a balanced lifestyle and will offer fashion, beauty, make-up, photography and etiquette tips in order to spur the contestants to strive for excellence. The winner of the Miss Diet Pepsi 2013 competition will be awarded USD 10,000 and round-trip tickets for two to Paris, France.

“By launching this competition, we sought to set a positive example of the modern, beautiful, confident and ambitious young Jordanian woman who understands the importance of leading a balanced lifestyle. We are confident that the Miss Diet Pepsi 2013 competition will bring forth inspiring, strong-willed, passionate and stylish young women who have the courage to fulfill their aspirations and pursue their dreams,” commented PepsiCo-Jordan’s Marketing Manager, Areej Helou.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.