PepsicCo Launches Limited-Edition Pepsi® Cans and Lights up the Burj Khalifa To Celebrate the 49th UAE National Day
Press release
Pepsi® unveils its limited-edition UAE National Day cans and teases its Burj Khalifa takeover as part of a packed line-up of National Day activity from PepsiCo
Highlights
PepsiCo has officially unveiled limited-edition Pepsi® can designs to recognise 49 years of unity between the seven emirates and to embrace the country’s spirit and values.
To celebrate the spirit of UAE’s 49th National Day, PepsiCo, the global food and beverage company, has officially unveiled limited-edition Pepsi® can designs to recognise 49 years of unity between the seven emirates and to embrace the country’s spirit and values.
Designed with an eye-catching image signified by the colours of the UAE flag and elements of its famous vistas, the commemorative can designs display the celebration of 49 years of UAE’s achievements and value. Every word embedded in the design tells a unique story honouring the different cultures, experiences and backgrounds of the many nationalities living in the UAE.
In addition, Pepsi will light up UAE’s Burj Khalifa, the world's tallest building, with an exciting and visually appealing light show, covering a total area of 33,000 square metres, dedicated to the UAE’s national colours on Tuesday, December 1st.
Aamer Sheikh, PepsiCo, GM and President, MENA and Pakistan, said, “We have had a long and successful journey in the UAE and are delighted to launch this campaign and the limited-edition Pepsi cans celebrating the momentous occasion. This is a moment of pride for all of us who have been part of this incredible journey, Dubai has been our home for almost five decades, and to light up the Burj Khalifa to showcase the strong spirit of togetherness that exists in the UAE is a feeling of the utmost honour.”
Pepsi is also partnering with nefsy* food app as part of its ‘Feed 49,000 families’ initiative where Pepsi will be donating 5,000 food boxes to families in need in the UAE. For a donation of AED 50, a food box containing essential items including rice, wheat, oil, sugar, salt, water and sanitiser, will be donated to families in need so they can feed up to 250,000 family members for over 10 days. With many families impacted by Covid-19, the initiative will support communities across the UAE via the Emirates Red Crescent throughout December. Anyone can contribute to the cause by visiting http://goforfund.com/product/
For more information around the UAE celebrations and to join in on the conversation, follow along on PepsiCo Arabia’s Instagram, Facebook and Twitter (@PepsiCoArabia) and Pepsi Arabia’s Instagram, Facebook and Twitter (@Pepsi_Arabia)
*This is a Dubai Government licensed initiative of the Emirates Red Crescent, with permit number 3333 from Islamic Affairs and Charitable Activities Department, and run by the nefsy app, with support from Pepsi.
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Background Information
Pepsi Cola International
In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.
For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.
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