Panasonic Introduce the Acclaimed DMC-TZ30 for the Middle East Market

Press release
Published June 10th, 2012 - 10:58 GMT

Al Bawaba
Al Bawaba

Panasonic is proud to introduce the LUMIX DMC-TZ30 as the newest member of its acclaimed TZ series that has won worldwide popularity for versatile lens from ultra wide-angle to telephoto and recording capability of photo and video packed in a compact body. 

Furthermore the newly developed high quality LEICA DC VARIO-ELMAR lens extends its powerful optical zoom to 20x which fits in an outstandingly compact body. The 20x optical zoom increases its power to 40x equivalent with the Intelligent Zoom function with minimum deterioration of image quality thanks to the Intelligent Resolution technology. Together with 24mm ultra wide-angle of view, DMC-TZ30 covers even wider shooting situations. 

The lens system is totally redesigned with new mechanical structure, optical system combining advanced technology such as higher zoom ratio and Nano Surface Coating while achieving further downsizing of the unit. The Panasonic's black box technology Nano Surface Coating boasts extremely low reflectance ratio and it is applied to DMC-ZS20(TZ30) for exceptional optical performance with stunning clarity by minimizing flaring and ghosts. 

Newly developed 14.1-megapixel High Sensitivity MOS sensor is adopted in the DMC-TZ30 and the advanced image processor Venus Engine feature high speed, high sensitivity image recording to realize 1,920 x 1,080 @ 50p (PAL) astonishingly smooth full-HD video recording in AVCHD Progressive format and high speed burst shooting at 10 fps in high picture quality. It also contributes to the high speed burst shooting and approx. 0.1 sec of Light Speed AF to catch the most fleeting shooting opportunities. 

The built-in GPS (Global Positioning System) function is upgraded for DMC-TZ30 by combining map data which can be installed from a bundled DVD. 

A variety of special effects that add fun to shooting experience are newly integrated – Creative Control mode including Miniature Effect, Panorama Shot, Creative Retouch and Auto Retouch. 

Also, iA (Intelligent Auto) mode lets users leave everything to the camera to take beautiful images with its new HDR (High Dynamic Range) together with POWER O.I.S. with Active Mode, AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector, Intelligent Handheld Nightshot, Motion Deblur mode, Intelligent Burst mode and Intelligent Exposure. 

Once the iA mode is activated, multi-capable functions happen automatically, so that users can shoot without the bother of adjusting settings every time shooting conditions change. In fact, the TZ30 boasts one of the best Auto modes in the Industry. 

The 3.0-inch large 460,000-dot Smart Touch LCD allows Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions even for scrolling the map with high visibility. The  DMC-TZ30 newly complies with USB power charging in addition to the conventional AC power supply. 

With a host of optical and digital technologies packed in a slim, pocket-sized body, the ultimately versatile DMC-TZ30 serves as your irreplaceable partner to record your life log with high quality photo and video. 

The advanced lens system of LUMIX TZ series that achieves both high picture quality and small size is redesigned to further extend its powerful zoom to 20x(35mm camera equivalent: 24-480mm). Comprising 12 elements in 10 groups including 3 aspherical lenses with 6 aspherical surfaces and 2 ED lenses, adoption of ultra thin lens for its new structure optical system makes the unit’s overall length short to fit in the slim body despite its versatile zoom range from 24mm ultra wide angle to 20x telephoto. 

For more effective countermeasure against hand-shake which tends to occur in shooting with high zoom, POWER O.I.S. (Optical Image Stabilizer) with Active Mode is equipped with DMC-TZ30 to powerfully suppress blur in both photo and video recording. 

The 14.1-megapixel High Sensitivity MOS sensor is newly developed for DMC-TZ30 for even higher image quality. The new High Sensitivity MOS sensor boasts better S/N ratio compared with the 14.1-megapixel MOS sensor in the DMC-TZ30. Together with the performance of Venus Engine, quality of image shot in low-lit situations is dramatically improved reducing the noise to its half level. 

Now the DMC-TZ30 can record high-resolution full-HD 1,920 x 1,080  50p (PAL) videos in AVCHD Progressive (MPEG-4 / H.264) format. Upgrading the full HD recording capability from interlaced to progressive, subjects with fast motion or fine details are reproduced even more clearly. 

The TZ series camera is acclaimed as an excellent travel companion because of a wide shooting range, hybrid recording capability of high quality photo and video and a host of travel-friendly functions represented by the built-in GPS system. With the new DMC-TZ30, user can copy the map data of designated city to an SDXC/SDHC/SD memory Card out of a bundled map DVD which comprehends detailed map of major regions worldwide on a scale of 1/25,000 or more precise.

Background Information

Panasonic

Panasonic Marketing Middle East & Africa FZE (PMMAF), a subsidiary of Japan-based Panasonic Corporation, is the regional headquarters for Panasonic in the Middle East and Africa (MEA) region and is based in Dubai.

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