Orange Jordan launches “Live it up with Minh El Akher 2” a one of a kind unique mobile offer for youth

Press release

Published November 13th, 2012 - 04:57 GMT

During the launching

Orange Jordan, the sole integrated telecom operator in the Kingdom, unveiled in a press conference held on November 12^th, 2012 its Min El Akher 2 offer which targets youth. For the first time and exclusive to Jordan, Youth will have everything in the palm of their hand to live fully in a connected and entertaining world. Orange Jordan announced the launch of the new unlimited music streaming app “Anghami” as part of the new Min El Akher 2 bundle.

Heading the press conference, Orange Jordan’s CEO Jean-Francois Thomas stated that the launch of the offer falls in line with its long term strategy targeting the youth, as Orange Jordan believes that the youth of today are the force steering the community forward towards further development. Understanding their communication needs is key to help this segment excel in their life while responding to their needs for entertainment.

Giving more details about the offer itself, Minh Tran, Chief Marketing Officer of Orange Jordan explained that the Min El Akher 2 offer, provides a weekly bundle of 1250 minutes to be used on the Orange network, 150 minutes of which can be used on Orange fixed, 40 minutes to be used on other networks, 250 local SMS, 250 MB of data, 750MB to be used for premium music streaming via Anghami all for a JD 2 weekly fee.

With Min El Akher 2 offer, Youth will enter in a whole new universe and will be allowed to simply live their life with no limitation (be always connected to their community by voice calls, sms, messaging, facebook, twitter, enjoying the open world of entertainment, content, games, sport, movies, enjoy unlimited music streaming, etc) all this for only 2JD per week.

In addition, Orange Jordan is helping the Youth entering the digital world by offering a special affordable package of Samsung GALAXY pocket handset and Min El Akher 2 line for only JD 72 tax inclusive. In addition Blackberry complete service is available for JD 1.5 per week.

For the very first time in the region an Operator will offer a Music Streaming service in a mobile offer : Orange Jordan is proud to pioneer such an initiative. Min El Akher 2 customers will be offered Anghami unlimited music streaming service with a data bundle of 750MB dedicated for music embedded in a mobile offer. Anghami will offer more than 2 millions Arabic and International songs from Shakira to Fairuz in a very user-friendly application. Anghami will be available at launch for IOS and Android and right after on Blackberry and Symbian3.

Mr. Jean-Francois Thomas also took this opportunity to thank all media representatives present at the event for their indispensible role in helping Orange Jordan introduce its latest news and developments to the world, while recognizing media’s role as its partner. He further stressed that this isn’t the last session of its kind to be held by the Company, since Orange Jordan believes that the media is one of its main pillars for success.

Background Information

Orange

Orange Jordan is one of the 29 subsidiaries of Orange Group, a leading telecommunications operator in the world that ranks in the top ten among its competitors.. Orange Jordan is an international brand with a local spirit, applying globally acquired experience to initiate and maintain a digital transformation of the country that will lead to greater opportunities at shared socioeconomic prosperity for its people. It has an expanding customer base of more than five million, a network of around 1,800 dedicated employees, and more than 55 branches.