Omanoil realizes expansion strategy with five new filling stations and nine ahlain convenience stores in 2012

Oman Oil Marketing Company (omanoil) is realizing its ambitious expansion plan with the opening of five new filling stations and nine ahlain convenience stores across the Sultanate in 2012. Since the beginning of the year, omanoil has opened a filling station in Shinas in the Governorate of Al Batinah North which was followed by a filling station in Hajj in Governorate of Al Wusta. New filling stations opened in Mahdha in the Governorate of Al Buraimi and Al Salaam Street and Al Dahareez in the Governorate of Dhofar, which are complemented by ahlain convenience stores.

Another two convenience stores opened their doors to customers in Samayil in the Governorate of Al Dakhiliyah and Burj Al Sahwa, adding to the four stores that were introduced earlier this year. Further enhancing customer experiences, omanoil has also opened a car wash facility at the Tareef filling station in Sohar. 

“Our expansion strategy is in tandem with the country’s infrastructure development and population growth, offering a one-stop-shopping experience and quality products which are underpinned by world-class service,” said Hussain bin Jama Al Ishaqi, omanoil General Manager of Retail. “We aim to maintain consistently excellent and convenient re-fuelling at our filling stations as loyal friends on the road to motorists and local communities.” 

He added, “Investing in strategic locations across Oman reinforces the nation’s long-term development ambitions, while closing the retail network gap allows omanoil to better serve its customers in all corners of the country.” Al Ishaqi expressed his profound gratitude to all departments, from Retail to Engineering, for their commitment, loyalty and passion to drive customer satisfaction, operational excellence and sustained growth. 

Aligned with customer aspirations, omanoil has earned its position as the country’s fastest growing retail network with a national reach that now spans 137 filling stations, 82 ahlain convenience stores and 14 car wash facilities. omanoil has redefined the re-fueling experience with forecourts that include ATMs, convenience stores, car wash facilities and quick service restaurants, and will continue its development plan while maintaining business performance of the highest standards. 

Far reaching forecourts demonstrate omanoil’s determination to develop a stronghold presence across the Sultanate. The company is confidently maintaining its growth engine status with another two filling stations expected to open before the end of the year. These developments in emerging residential and industrial areas have pushed the company’s retail business unit sales volume by 22%. In 2011, omanoil’s annual sales reached 139.2 million, a 4% increase from the previous year on the back of solid advancement of the retail and commercial business units.