Noon Minutes partners with adidas to deliver football merchandise in 15 minutes

noon Minutes, noon.com’s 15 minute quick-commerce platform, today announced an exclusive collaboration with sportswear giant adidas. Shoppers in Dubai can now purchase their favorite adidas football gear ahead of the upcoming World Cup in Qatar, with delivery in just 15 minutes.

Customers can choose from a wide range of merchandise, such as footballs, fan gear, accessories, and team kits from the likes of Germany, Spain, Belgium, and more. This exciting partnership comes just in time for the kickoff of the greatest football show on the planet, coming to the region for the very first time. This coincides with noon's largest event of the year, the Yellow Friday Sale, which begins on November 20th and runs until November 27th at midnight.

We're thrilled to be partnering with adidas to bring the World Cup closer to our loyal customers as well as visiting fans from all over the world. Our noon Minutes service goes beyond traditional quick-commerce, offering customers everything they need to enjoy the tournament, from team jerseys and fan gear to snacks and drinks, all available in just 15 minutes," Ali Kafil-Hussain, Chief of Staff, noon says. "This collaboration complements noon's craziest Yellow Friday Sale yet, allowing customers to stock up on match day and football essentials with delivery to their doorstep in 15 minutes."

Bilal Fares, General Manager, Adidas, said, ”We are always looking at ways to innovate and remain in step with what the customer of today wants and needs. Through collaborations like this with the Middle East’s largest online shopping destination, we are doing just that. Noon.com’s reputation as a market disruptor and innovator sets itself apart from the rest. Through their fulfillment and logistics capabilities, we’re looking forward to bringing fans closer to the action in record time.”

Customers can explore and purchase adidas merchandise on the noon Minutes platform via the noon.com app throughout the tournament. Noon Minutes stocks thousands of items across a wide range of categories, from groceries, home essentials, and baby products to electronics, personal care, and more. First-time customers also receive free delivery on their first order.