Nissan Spotlights Inspirational Story in Celebration of Emirati Women’s Day

Press release
Published August 28th, 2022 - 07:18 GMT

Nissan Spotlights Inspirational Story in Celebration of Emirati Women’s Day
Nissan Middle East features Huda Al Matroushi in Emirati Women's Day video
Highlights
Nissan has released an inspiring video that honors women across the country and celebrates their achievements.

Recognizing the efforts and devotion of Emirati women in contributing to the success of the United Arab Emirates over the past 50 years, Nissan has released an inspiring video that honors women across the country and celebrates their achievements. In line with the theme of Emirati Women’s Day 2022, ‘Inspiring Reality…Sustainable Future’, the video features Huda Al Matroushi, the first Emirati female mechanic to open her own garage in the UAE, who exemplifies the nation’s journey of women empowerment.

This annual occasion shines a light on Emirati women who have proven, through their hard work and innovation, that no task is impossible. Resonating with Nissan’s core principle of ‘daring to do what others don’t’, this video aims to celebrate women who have defied the norm and become an inspiration for their families, communities, and the country.

Featured in the inspirational video, Huda Al Matroushi, said: “This has always been my dream, ever since I was a child. My experience so far has been unique – I started off small, I used to play with remote control cars, and I dreamt of owning my own garage. But the details expanded, and so did the challenges. But despite this, I defied the ordinary, and achieved my dream. Today and every day, I’ll stay as I am, an Emirati woman who doesn’t lose. I either win or learn. […] Happy Emirati Women’s Day to all women who defy ordinary.”

Abdulilah Wazni, Director of Product, Marketing, and Customer Experience at Nissan Middle East, said: “Huda’s story is one of dedication and perseverance, and we hope that it will motivate and encourage women across the UAE and wider region to follow their passion and achieve their dreams.”

To watch the video, please follow this link: https://www.youtube.com/watch?v=fEvS0j19zIc

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.

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