Nissan Opens the Gates of Expo 2020 Dubai This Morning in True Ceremonial Fashion

Press release

Published October 20th, 2021 - 12:00 GMT

Nissan Opens the Gates of Expo 2020 Dubai This Morning in True Ceremonial Fashion

Nissan at Expo2020.

This morning, Joni Paiva, Divisional Vice President for Africa, Middle East, India and Oceania (AMIO) at Nissan Motor Corporation marked a significant moment for the company when he opened Expo 2020 Dubai’s Sustainability portal to thousands of visitors at Expo’s daily Gate Opening Ceremony, dedicated to key partners and personalities.

The ceremony, attended by members of the Nissan and Expo 2020 Dubai team, alongside Thierry Sabbagh, Managing Director at Nissan Middle East was a befitting celebration of Nissan’s sustainability ambitions, reaffirming the shared vision of Nissan and Expo 2020 Dubai to create a more sustainable future. It was also a demonstration of Nissan’s alignment of its carbon neutrality ambitions with the UAE’s 2050 Net Zero Strategic Initiative.

Nissan has always been a company driven by the accomplishments of its employees and this was evident at the gate opening, as more than 30 Nissan employees who have been instrumental in bringing Nissan’s Expo participation to life took part in the ceremony and were lauded for their efforts.

The Expo entry gates, designed by the famous London-based architect, Asif Khan, are the first amazing reception point for millions of visitors to Expo 2020 Dubai. As the Official Automotive Partner of Expo 2020 Dubai, Nissan had the honor to perform this memorable gesture.

Speaking on the occasion, Paiva said: “It is a great honor for Nissan to be part of this historic moment. The opening of the gates today reflects Nissan’s global commitment to sustainability. I am extremely proud and inspired to share this moment with our team who worked tirelessly to make our partnership with Expo a fruitful and meaningful one and are committed to paving the way to the future of mobility.”

At Expo 2020 Dubai, Nissan is taking part in several panel discussions and fire-side chats throughout the six-month show, engaging on various topics with global, regional, and local stakeholders to accelerate the shift towards a more sustainable future.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.