Nissan At The Forefront As Expo 2020 Dubai Opens Its Doors To The World

Press release

Published October 3rd, 2021 - 10:45 GMT

Nissan at the forefront as Expo 2020 Dubai opens its doors to the world

Highlights

Nissan was represented at the spectacular opening ceremony by high-level company executives

As the Official Automotive Partner of Expo 2020 Dubai, Nissan was represented at the spectacular opening ceremony by high-level company executives including, Guillaume Cartier - Chairperson for Africa, Middle East, India, Europe and Oceania (AMIEO) region, Friederike Kienitz - Region Vice President, Legal, External Affairs, Communications and Sustainability for AMIEO region, Joni Paiva – Divisional Vice President for AMIO region, and Thierry Sabbagh, Managing Director of Nissan Middle East.

Thierry Sabbagh, Managing Director at Nissan Middle East, said: “It is such a great honor for Nissan to be part of this historic moment as the UAE officially raised the curtains of the eagerly anticipated Expo 2020 Dubai. Nissan’s partnership with Expo 2020 Dubai is a natural translation of our shared purpose of bringing stakeholders together to foster growth opportunities, create value and make advanced solutions accessible for people.”

As the Official Automotive Partner of EXPO 2020 Dubai, Nissan brings its global expertise, regional heritage and forward-looking vision to demonstrate the next chapter in the Future of Mobility, and engage with stakeholders to accelerate the shift to a safer, smarter, more sustainable and connected world.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.