The Nissan Ariya Is Put To The Test

Press release

Published April 22nd, 2021 - 10:52 GMT

The Nissan Ariya is put to the test

Highlights

Nissan’s Chief Vehicle Assessment Specialists (CVAS) drive, maneuver, listen and feel the performance of development vehicles in a series of tests.

In the snow-covered landscape of Japan’s northern-most main island, The Nissan Ariya is being put to task. During the development phase, Nissan’s Chief Vehicle Assessment Specialists (CVAS) drive, maneuver, listen and feel the performance of development vehicles in a series of tests.

Nissan’s Hokkaido Proving Ground is the perfect setting to judge acceleration, ride handling and quietness with several real-world road conditions including winding roads, steep inclines, and various road surfaces.

Watch the embedded video to learn how the CVAS teams’ evaluation provides new insights into customer expectations and how they are pushing the Ariya to further elevate the driving experience for both driver and passengers.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.