Nissan Al Babtain successfully concluded its Genuine parts intellectual property & education seminar ’Beware of Fake Parts’

Press release
Published May 2nd, 2017 - 05:45 GMT

Today Nissan Kuwait has the largest Aftersales Service and Parts Network in the State of Kuwait with 9 Service Centers and 14Parts Outlets.
Today Nissan Kuwait has the largest Aftersales Service and Parts Network in the State of Kuwait with 9 Service Centers and 14Parts Outlets.

Abdulmohsen Abdulaziz Al Babtain Co. (AABC), the authorized dealer of Nissan vehicles and spare parts in the State of Kuwait, in collaboration with Nissan Gulf FZCo. and the General Administration of Customs recently held a knowledge-based seminar themed ‘Beware of Fake Parts’ on the importance of using Nissan Genuine Parts versus counterfeit products.

Nissan Al Babtain held the seminar at the General Administration of Customs auditorium in Shuwaikh In the presence of representatives of the General Administration of Customs headed by, – Acting General Manager of the General Administration of Customs - Mr. Sulaiman Abdulaziz Al Fahad, Board Member of Al Babtain Group -  Mr. Abdulmohsen Abdulaziz Al Babtain, and representatives from the Ministry of Interior, from Nissan Middle East & Nissan Gulf headed by Mr. Tomita Koji and David Graves, along with Top management from Al Babtain Group led  by, Chief Operating Officer – Mohammed Shalaby and Chief Legal Officer – Adel Alwakkad, Executives from the Aftersales Automotive industry, representatives of key media institutions, along with several stakeholders and the automotive sector.

The Nissan Al Babtain’s educational seminar conducted in response to the rising challenges and dangers as a result of wide variety of counterfeit parts being sold in the market by unauthorized spare parts retailers. Counterfeit parts available across the market consist of safety related parts, service parts and body panels. It’s believed that counterfeit parts is one of the major causes of the accidents on the roads today. Many of these accidents are due to the widespread fake car parts. Accidents may involve not only substandard panel parts, but also safety components like brake parts, filters and air-bags etc.

Al Babtain Group’s Chief Operating Officer - Mohammed Shalaby, stressed on the importance of driving with genuine car parts and reiterated Nissan’s fervent belief in stringent guidelines to ensure everyone’s Safety on the roads.

“With ever-increasing road accidents, we urge customers to be vigilant. We thank the General Administration of Customs for their continuous support and are committed to continue working with our partners to raise awareness and put an end to the unhealthy trade of counterfeit parts to guarantee the safety of our customers, which is our top priority”, he concluded.

Group General Manager Marketing – Al Babtain Group, Makram Khater said, “With several wide-spread regional and global campaigns and road safety initiatives, Nissan Al Babtain’s latest educational & awareness seminar is a testament to the brands deepened commitment to safeguarding consumers’ safety and delivering exceptional Aftersales services.”  Adding, “We have developed a full fledge communication plan focusing on targeted online campaigns spreading the right message to the Kuwaiti public. The online campaigns are also supported by strong PR efforts and other offline media messaging.”

In view of safeguarding Nissan vehicle owners and to  ensure quality, reliability and competitive prices,  Al Babtain advise all consumers to use Nissan Genuine parts supplied by Al Babtain service and parts  network or by authorized dealers. Nissan Al Babtain is also equipped with several associated products for post warranty vehicles / customers called “Nissan Key Value” parts.

Today Nissan Kuwait has the largest Aftersales Service and Parts Network in the State of Kuwait with 9 Service Centers and 14Parts Outlets. 

Read more: 

Nissan sets up new unit to boost NISMO road car business 

Slashed prices from Japan at Nissan Showrooms 

Nissan Al Babtain thanks its loyal customers during the “Nissan 8th Annual Aftersales Award Ceremony”

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.

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