Mouawad marks the moment with the launch of the diamond bridal classics collection

Press release
Published April 5th, 2012 - 07:53 GMT

Al Bawaba
Al Bawaba

Mouawad, the luxury jewellery and watch brand with a 121-year heritage, today launched the Diamond Bridal Classics, a collection of diamond pieces especially designed for brides, across its Gulf boutiques. Offering a variety of styles and cuts, Mouawad’s Diamond Bridal Classics encapsulates the traditional elegance of diamond wedding jewellery within a collection of contemporary engagement rings, wedding bands, necklaces, earrings and bracelets.

Using only the finest quality diamonds to maximize brilliance, the 18k white and yellow gold and platinum pieces are artistically worked to create stunning settings for the diamond, the gemstone of everlasting love. The collection is designed to appeal to every modern couple, with pieces ranging from traditional to contemporary, each made with the unmistakable Mouawad touch.

“At Mouawad we believe in marking those magical moments in life with something precious, and there should be nothing more memorable than a marriage proposal or wedding day”, said Fred Mouawad, member of the fourth generation of the Mouawad family and co-guardian of the brand. “Diamond Bridal Classics is our way to help our customers to celebrate the timeless promise of love for eternity”.

Diamond Bridal Classics features four classic diamond cuts – round, brilliant, princess and emerald – with each piece handset using the micro-pave method; gemstones are set with the use of a microscope to ensure the precise placement of stones over the entire work.  The finishing techniques used by Mouawad’s expert craftsmen produce the finest finish for rose, white and yellow gold, leaving even the matte finished pieces with a brilliant lustre that reflects like a mirror.

“Each piece of the Diamond Bridal Classics features our favourite among gemstones, the diamond”, commented Pascal Mouawad, co-guardian of Mouawad. “In 121 years of history we have acquired unrivalled expertise in gemstones, and our family owns a collection of diamonds that is arguably one of the world's finest in private hands. It is this affinity with the eternal gemstone, the diamond that ensures that all of the pieces in our Diamond Bridal Classics collection are truly outstanding”.

Diamond Bridal Classics collection is now available in all Mouawad stores across the region, with prices starting from 13,000 AED.

Background Information

Mouawad

January 1st, 2010 marked a new year, but also the dawn of a new era for Mouawad. This symbolic date was chosen for the handing over of the company reins to the fourth generation of Mouawads, Robert Mouawad’s three sons: Fred, Alain, and Pascal. The visions and endeavors of the Mouawad brothers led the brand’s reputation for excellence to touch new heights with new Guinness World Records and tight connections with A-list celebrities.

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