Mouawad presents the Larme D’amour collection

Press release
Published September 11th, 2012 - 08:45 GMT

Al Bawaba
Al Bawaba

Mouawad, the luxury jewellery and watchmaker, today introduces Larme D’Amour, a new Boutique jewellery collection, across all of its stores in the Middle East. Paying homage to the romantic tears of love, Larme D’Amour is a sophisticated and colourful line of teardrop-shaped pieces realized in 18K white gold, sapphires and diamonds.

“Entirely designed and realized byMouawad’s talented jewellery masters, Larme D’Amour is the youngest addition to our repertoire,” commented Fred Mouawad, fourth generation Co-Guardian of the family business. “Taking inspiration from sincere and romantic teardrops of love, Larme D’Amour brings a delightful motif and exquisite permanence to those memorable moments in time when love transforms and emotion flows”.

The new collection includes bracelets, earrings, pendants and rings all handcrafted in 18K white gold and set with white and black diamonds, and pink, orange and blue sapphires. Like crystals hanging on a chandelier, the precious coloured drops dangle from the jewellery enhancing the radiance of its wearers.

Larme D’Amour’s smartly styled, elegant teardrop-shaped pieces offer a lively and bold new way to wear love and are suitable for both elegant eveningwear or to accompany a casual contemporary style.

With prices ranging between $5,760 and $16,900 USD, the Larme D’Amour collection is now available in all Mouawad boutiques across the region, including the new flagship stores recently opened in Jeddah, Doha and Kuwait City. 

Background Information

Mouawad

January 1st, 2010 marked a new year, but also the dawn of a new era for Mouawad. This symbolic date was chosen for the handing over of the company reins to the fourth generation of Mouawads, Robert Mouawad’s three sons: Fred, Alain, and Pascal. The visions and endeavors of the Mouawad brothers led the brand’s reputation for excellence to touch new heights with new Guinness World Records and tight connections with A-list celebrities.

Check out our PR service


Signal PressWire is the world’s largest independent Middle East PR distribution service.

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content