Minverva distribution deal to make Middle East’s Worksites Safer

Leading communications technology distributor Minerva has signed a deal to become the leading Middle East and Africa (MEA) region distributor for Sensear, a pioneering and award-winning high-noise communication technology company.

Through Minerva’s expansive distribution network, the MEA region will be introduced for the first time to a unique range of “smart muffs” that pull off the technological masterstroke of simultaneously suppressing harmful background noise while enhancing workers’ general awareness and ability to communicate.

Worn as a headband, helmet mount or behind the neck, the SENS (Speech Enhancement, Noise Suppression) technology enables the crystal clear exchange of vital information in high-noise environments either face-to-face or via two way radio (including full compatibility with the Minerva-supplied MOTOTRBO), short range radio and cellphones. Sensear is also able to connect to MP3 players.

The distribution deal is the latest in a long line of successes for Minerva as it cements its position as the MEA region’s leading value added distributor for cutting-edge communications solutions, including wireless broadband, wireless local area network (WLAN), two way radio and TETRA products.

“Minerva is delighted to welcome Sensear to our product portfolio as we see them as more than just a value-added product. In addition to addressing the majority of verticals across the region, such as oil and gas and transportation, their technology markedly boosts worksite safety by protecting the end-users’ ears’ as well as enhancing their general awareness and ability to communicate in high-noise environments,” said Richard Wilcox, Sales Director, Minerva.

Phill Bates, Sales Director, Sensear Europe & Middle East, said: “Launching a new brand in a new market is always challenging. In order to maximize our success, Sensear needs a partner who understands the complexity of the market and who has great relationships with customers in the region. Minerva is the ideal partner for Sensear and our early successes are already confirming the strength of the partnership.”