A Milestone in Digital Transformation and Customer Experience Sharjah Islamic Bank Launches a Smart Digital Branch at Dubai Festival City Mall

As part of its ambitious strategy to lead in digital transformation and elevate customer experience, Sharjah Islamic Bank (SIB) has announced the launch of its new branch at Dubai Festival City Mall, located on the ground floor. The newly inaugurated branch offers a fully integrated digital environment that combines smart banking solutions with interactive services, delivering a seamless and innovative banking experience.
This step marks a significant milestone in the Bank’s ongoing initiatives to expand its technological services by offering interactive self-service banking solutions in strategic, high-traffic locations—reinforcing SIB’s position as a forward-thinking financial institution in line with the evolving dynamics of the banking sector.
Seamless Integration of Smart Solutions and Human Support
On this occasion, Nabil Abou Alwan, Head of Retail Banking at Sharjah Islamic Bank Bank, emphasized that the launch of the new branch is part of the SIB’s digital transformation strategy, while maintaining the importance of direct human interaction that fosters trust and customer satisfaction.
He stated: “The branch delivers a comprehensive experience that blends state-of-the-art digital self-services—focused on speed and security—with the presence of a trained team ready to provide real-time support and address customer inquiries.”
He added: “The branch offers a wide range of digital services managed through advanced smart devices, enabling customers to carry out their day-to-day banking transactions independently, while our staff remains available to guide and support as needed. This approach enhances operational efficiency to the highest international standards and enriches customer experience, in alignment with the UAE’s vision for government innovation and digital excellence.”

Diverse Digital Services in a Strategic Location
The new branch enables customers to perform a wide array of banking transactions instantly and independently via advanced smart machines, without the need for waiting or staff intervention. Located within one of Dubai’s leading retail destinations, the branch reflects SIB’s commitment to providing a modern and flexible banking experience that meets customer expectations. Customers can open bank accounts, print checkbooks and bank cards, issue account statements and certificates, submit financing and covered card applications, and update their personal information—all within a fully digital environment designed to deliver maximum convenience, speed, and efficiency.
Flexible Operating Hours
The branch is open Monday to Saturday from 10:00 AM to 10:00 PM, and on Fridays from 4:00 PM to 10:00 PM, offering customers greater flexibility in accessing their banking needs at their convenience.