McDonald’s UAE recognized in global environmental best practice report Best of Green

Following the launch of its biodiesel initiative last year, McDonald’s UAE has been named ‘Planet Champion’ in the logistics category of the ‘2012 Global Best of Green’ report. McDonald’s UAE is one of nine McDonald’s markets from across the world recognized for its efforts within environmental best practice.

Initiated and overseen by McDonald’s Global Environmental Council, the 2012 Best of Green reports is a collection of best practices that focus on the environment and provide tangible positive impact for the company’s business and brand. The report includes more than 20 energy-efficient initiatives including carbon-reduction practices, and green building advancements in more than a dozen markets around the world. McDonald’s collaborated with key external stakeholders to recognize the best of the best by selecting Planet Champions in eight categories: energy, packaging, anti-littering, recycling, logistics, communications, green building, and greening the workplace. The committee included representatives from BSR (The Business of a Better World), Ceres, Conservation International, World Wildlife Fund (WWF) as well as McDonald’s.

Based on the level of innovation, environmental and business impacts, scalability and business integration, the selection committee recognized McDonald’s UAE as this year’s Planet Champion of the logistics category for its Biodiesel initiative. Launched in 2011, the initiative enables McDonald’s UAE’s entire fleet of supply trucks to run on 100 percent biodiesel made from vegetable oil recycled from McDonald’s restaurants.  

Mr. Rafic Fakih, Managing Partner and Chairman of McDonald’s UAE commented “We are honored to have been recognized by such a prestigious selection committee as one of the 2012 Planet Champions. As the first McDonald’s in the region to launch the Biodiesel initiative, we are committed to investing in environmental initiatives that reduce carbon emissions, and we hope by being part of ‘Best of Green’ we will encourage other businesses to do the same.”