McDonald’s Qatar supports local sporting activities

Press release

Published April 4th, 2017 - 09:42 GMT

During the event

As part of its Corporate Social Responsibility strategy, highlighting keenness on giving back to society and promoting the development of sport, McDonald’s Qatar sponsored of a range of sports activities during the month of March.

The sponsorship of various sporting activities by McDonald Qatar is to inspire and empower the community to lead healthy and active lifestyles, regardless of age, ability and a strong commitment to the Qatar National Vision 2030.

In March, McDonald’s Qatar supported the GAOD Dragon Boat Festival, the Doha Badminton Tournament, the Maroons Cricket Match, the Construction Development Cricket Tournament and Qatar Ladies Sports and Social Club Tennis tournament.

“McDonald’s Qatar believes in encouraging a healthier lifestyle for the community, with the hope that they can then share a healthier lifestyles with their families and friends. In doing so, we contribute towards the goals of the Qatar National Vision 2030, which envisions a healthier future for the residents of the country,” said Ghada Kamal, Marketing Manager at McDonald’s Qatar.

“The support for sporting events comes as part of McDonald’s larger corporate social responsibility program aimed at raising awareness about the importance and value of physical activity to the overall health and well-being of society,” added Ghada Kamal.

McDonald's support for the sporting events included cash sponsorships, providing trophies and vouchers as prizes for the winning teams. The sports activities were also attended by McDonald’s representatives and made the event more exciting as they conducted games, character appearance, face painting and balloon giveaways for the children.

Background Information

McDonald’s

In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before he completed his training. He then worked as a piano player, a paper cup salesman and a Multimixer salesman.

In 1954, he visited a restaurant in San Bernardino, California that had purchased several Multimixers. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality and quick service.

They were looking for a new franchising agent and Kroc saw an opportunity. In 1955, he founded McDonald’s System, Inc., a predecessor of the McDonald’s Corporation, and six years later bought the exclusive rights to the McDonald’s name and operating system. By 1958, McDonald’s had sold its 100 millionth hamburger