Mashreq wins Best Regional Retail Bank three times over

Mashreq rises above the rest at the Banker Middle East Awards. For a third year -2015, 2014 and 2012, Banker Middle East Industry Awards has honored Mashreq with ‘Best Regional Retail Bank’. The reason why Mashreq has been consistently winning at the Banker Middle East Awards is simple; passionate customer service, digital first and a highly engaged team.

Mashreq has invested continuously in products and propositions, has dramatically increased its distribution, has led with digital enterprise specifically mobile and rewards, has secured true leadership position in payments and is very confident on delivering its best to customer service via state of the art call center, branch and web based touch points. Truly Mashreq is passionately driven by its North Star which is ‘customer centricity enabled by high staff engagement’. Mashreq is the two times winner of the Gallup “Great Workplace Award 2014 and 2015.”

Banker Middle East Industry Awards announced Mashreq the winner of Best Private Bank, Best Real Estate Financing and Best Branding GCC.

Farhad Irani, Head of Retail Banking Group, Mashreq, commented: “What does it mean to be voted the “Best “three times over? It’s the realization that the quest for perfection/ leadership never ends with arriving at a destination. The pursuit of excellence is but a journey punctuated with the crossing of defined milestones within prescribed time. During this journey, one’s careful insight of the market in which we operate, one’s understanding of the evolving need of the target we serve and one’s determination to get to work each morning with energy and attitude help us reach our end goal. These accolades make us so proud of our teams that believe in this institution, its CEO and our customers in the GCC. It is an award that goes out to each person at Mashreq in reaffirming that we are on the right track. We can and will do much better each day; for Mashreq has been chosen to lead the industry.”

On winning the Best Private Bank UAE award, Ayman Abuhabsa, Head of Private Banking said,“We are truly thrilled and honored to be recognized for our endeavors to extend excellence to our clients. Three years ago we embarked on a clearly defined journey to revolutionize our Private Banking offering. This vote validates and endorses that we are travelling on the right course. The “Best Private Bank” title is equally an important reminder of the trust and confidence that our clients place in us and reflects the Private Bank’s success in achieving an obvious, yet challenging, goal – to recognize each of our clients as an Exceptional Individual and provide the service that embraces such individuality.” 

Receiving the Best Branding - GCC award, Ambar Brahmachary, Head of Marketing & Customer Experience added, “A powerful brand is a transparent brand, true to itself – consistent outside and inside. We deliver a world class customer experience, day in and day out, year after year. We make our customer’s dreams come true. We make possible. Because our people truly believe that nothing is impossible. Our branding philosophy is predicated upon this symbiotic relationship.”

The Banker Middle East Industry Awards 2015 is one of the region’s leading financial events. This year awards were selected by the registered readers of Banker Middle East, Islamic Business & Finance, Finance ME, WEALTH Arabia magazines as well as users of www.cpifinancial.net.