Mashreq sets the precedent for everyday banking in the region

Mashreq, one of UAE’s leading financial and banking institutions, has once again been recognized for its commitment to excellence in customer satisfaction, winning two awards recently at the Annual Insight Middle East Call Centre Awards 2016. The awards taken home by Mashreq were for “Best Call Center in Middle East in the Finance Industry” and “Best Implementation of Omni Channel in Service.”

The accolades recognize excellence in all aspects of customer service, with Mashreq scoring the highest marks for its call center operation across the Middle East Finance industry. While this highlights Mashreq’s enduring commitment to providing exceptional services and products to its everyday customers, the Bank also scored top marks in the implementation of its Omni-channel convergence – the key driver behind Mashreq’s many innovation initiatives, aimed at migrating physical and traditional distribution channels to form a resilient and robust digital customer experience.

Subroto Som, Head of Retail Banking Group at Mashreq, said: “Being recognized for our continuous efforts in providing the highest quality of services and facilities to our customers once again validates our commitment to everyday banking in the region. These kinds of awards serve as a reminder of our relentless strategic focus on customer centricity – year after year, we strive to provide the highest quality of customer services through newly improved state-of-the-art technology.”

Launched by INSIGHTS 11 years ago, the Call Centre Awards Program provides great opportunity for self-reflection and self-assessment for regional businesses.