UAE’s pioneering Mashreq Loyalty Program becomes bigger and better

UAE’sleading financial institution, Mashreq announced the rejuvenation of its revolutionary Salaam Rewards program. Being the pioneer in rewarding customers with points for using all financial solutions, Mashreq through its Salaam Rewards program counters the prevailing practice of diversifying banking across various financial institutions and provides customers tangible and measurable financial benefits through consolidating their banking arrangements and adopt Mashreq as their primary bank.  

The all new Mashreq Salaam Rewards now rewards customers with higher points for using various Mashreq financial solutions in addition to higher points on all credit & debit card spends, including double points on Mashreq Platinum Credit cards.   

Customers can instantly redeem their points at over 600 partner outlets across more than 100 of the biggest and well-known brands across the UAE.  Salaam offers flexible and unmatched redemption options for various lifestyle categories such as Travel, Jewellery, Electronics, Fashion, Furniture and Department Stores amongst many others. Moreover, new outlets and brands are added on an on-going basis to provide customers an unrivaled cache of retail and travel partners where they can redeem their point’s instantly through point-of-sale (POS) machines or through vouchers.  

Ambar Brahmachary, Head of Marketing & Customer Experience at Mashreq commented, “Our constant endeavor is to delight our customers and make the Mashreq banking experience simple and more transparent. Today we are in a leading position through Mashreq Salaam Rewards which makes the earning of points on all financial solutions extremely simple and more rewarding, and also allows customers to choose their very own rewards by redeeming their points instantly through POS machines or vouchers at more than 600 of the UAE’s finest stores and brands.”

Through the Salaam Rewards program, Mashreq is bringing a fresh new approach to banking to build more rewarding relationships with existing and prospective customers in the UAE.