Mashreq launches UAE’s first certification program towards Sales Integrity & Ethics

Reflecting its unwavering efforts to ensure the implementation of high standards in all its propositions and delivery to its customers, Mashreq launched the UAE banking sector’s first certification program in Sales “Integrity & Ethics”. The Retail Banking Business of Mashreq has initiated the programme and is conducted by Mashreq Learning Systems (MLS) in association with the Chartered Institute for Securities & Investment (CISI). The training program is aimed to reach 2,500 staff members from the 1st, of June. The first stage will involve personalized training of 450 front-line Retail Banking staff initially facilitated by CISI’s Director of Global Business Development, Kevin Moore.MLS trainers will train the remaining Retail Banking staff.

“This partnership with CISI complements our existing internal training seminars and further expands and enhances our abilities to ensure that high levels of professional services are observed in our deliveries to customers. We continue to invest in the strongest asset of Mashreq – our people – and further increase their levels of learning to be able to serve the customers even better”, said R.Yuvakumar, Head of Mashreq Learning Systems.

For approximately 120 minutes, the session will feature innovative and interactive elements that focus on the challenges posed by business dilemmas, giving participants the unique opportunity to appreciate a range of scenarios drawn from real-life industry situations. The staff will then be given the opportunity to attempt the CISI online certification exam and will be awarded with certification upon successful completion.

Farhad Irani, Head of Retail Banking Group, Mashreq commented, “The core of any business is the strength of its team and their ability to deliver world class service. At Mashreq, we are proud to have high caliber of individuals that truly reflect on the organization’s vision to make it possible for customers’ day in and day out. Being a 3 times winner of the prestigious award Best Regional Retail Bank Award is a testament of our commitment to continue offering the best customer service and innovative banking offerings.”

Matthew Cowan, Regional Director Middle Eastat the Chartered Institute for Securities & Investment said, “This training program is an important employee development initiative to ensure Mashreq has a well-trained, diverse and motivated workforce that is equipped to successfully face any challenge in the business. Continued professional development is key to ensuring a constantly upskilled workforce and we are pleased to see regional banks such as Mashreq going the extra mileto achieve this”.

Demonstrating the importance of trust and integrity in daily business operations, the session will provide various approaches to several scenarios.