Maserati on the clay courts of the Rolex Monte-Carlo Masters 2026

For the fifth consecutive year, Maserati returns to the spotlight at the Rolex Monte-Carlo Masters, one of the most iconic events on the international tennis calendar, taking place from 4 to 12 April on the clay courts of the Monte-Carlo Country Club. Maserati’s presence at this prestigious sporting event forms part of the broader narrative of the Year of the Trident, the programme of events dedicated to the centenary of the brand’s legendary symbol, and provides the ideal stage to unveil, in a world premiere, two unique Fuoriserie creations. At the heart of the BOTTEGAFUORISERIE excellence project, the customisation journey offers every client the opportunity to transform their car into a truly bespoke expression.

Centre stage is taken by the captivating GranCabrio, showcasing an absolute first in the Brand’s history: the first fully customised soft top, created through the Fuoriserie programme. A record that marks a new frontier for the model, already unique in the automotive landscape in also offering a BEV version. Crafted in an intense Maserati blue, the soft top celebrates one hundred years of the Trident through a refined interplay of techniques combining weaving and embroidery. More specifically, the iconic symbol is expressed in a double interpretation, with white and lime color accents inspired by tennis balls, while the Maserati signature on the C-pillar completes an ensemble of extraordinary elegance and stylistic coherence. This innovation expands the horizons of Fuoriserie customisation, introducing a range of soft-top configuration options to the catalog, from color choices and tailored detailing to bespoke solutions developed at the client’s request. The vehicle is on display in the Commercial Village, finished in Verde Royale with ICE interiors.

At the sporting event, the spotlight also falls on an example of the MCPURA Cielo in the sophisticated Ai Aqua Rainbow shade, a special color developed by Maserati Fuoriserie. This is an iridescent light blue that, in sunlight, transforms to reveal prism-inspired reflections, evoking the dispersion of light. The result is a refined yet dynamic color, achieved through special pigments and capable of creating a striking visual effect. Inside, the Ice Alcantara seats stand out, laser-etched to reveal the Trident. The car is on display in the exclusive VIP Village.

Both Fuoriserie cars embody the inseparable combination at the heart of Maserati’s DNA: Italian luxury and the pleasure of open-air driving, conjuring up the dream of a journey along the captivating bends of the Three Corniches, where performance and scenery merge into an unrepeatable sensory experience. In addition, the two super sports cars are further enhanced by Fuoriserie car covers created especially for the event, designed to protect their surfaces with the utmost care. The design recalls the clay courts of Monte-Carlo, with graphic details evoking the silhouettes of the cars and color accents inspired by the world of tennis. These exclusive elements form part of a special package reserved for clients who choose Maserati during the tournament.

Within the exclusive Maserati space set up at the Monte-Carlo Country Club, guests are invited to dive into the Fuoriserie universe through a dedicated configuration area, where the digital and physical dimensions come together. Conceived to explore the endless customisation possibilities offered by the Corse, Unica and Futura collections, the journey showcases a programme in constant evolution, always ready to meet clients’ tastes and requirements: from body colors and interior materials to the most distinctive finishing details. In this way, anyone purchasing a Maserati Fuoriserie becomes the designer of their own car.

In front of the Fairmont Monte Carlo hotel - one of the most spectacular and iconic points of the Monaco Formula 1 circuit - a MCXtrema is also on display, expressing to the fullest the racing spirit that has always defined the Italian Brand. The “track beast” features the special livery created in 2025 to celebrate the 20th anniversary of the MC12’s first victory at the 24 Hours of Spa, a triumph repeated in 2006 and 2008. The elegant black-and-light-blue contrast echoes the colors of the sponsors of the highly decorated Vitaphone Racing team’s MC12 GT1, which claimed three victories and two second-place finishes at the Belgian circuit. The livery’s bespoke details include a large contrasting Trident on the bonnet and a play of lettering (light blue on black) on both the doors and either side of the tail: the characters spell out the names of Maserati’s most iconic models, legendary drivers, and the international circuits where the Modena-based brand has triumphed.

Lastly, it should be remembered that Maserati is the Official Car of the Rolex Monte-Carlo Masters 2026, accompanying athletes and guests with a fleet of vehicles that perfectly expresses the Brand’s elegance and comfort, including the sophisticated Grecale SUV for a distinctive experience on every journey. In addition, the Brand offers the opportunity to experience the DNA of the Trident first-hand through an exclusive test-drive programme involving the entire range, from super sports cars to the GranTurismo, along some of the most iconic and spectacular routes of the Côte d’Azur.