Mahmoudia Motors launches the All-New Jaguar XF in Jordan

Mahmoudia Motors – the sole and official dealer of Jaguar and Land Rover cars in Jordan – hosted the unveiling of the dynamic, coupé-like, aluminium-intensive, lightweight All-New Jaguar XF, introducing Jaguar’s new premium sports saloon to the Kingdom. Launched from Mahmoudia Motors’ Wadi Saqra showroom, the innovative vehicle joins the Jaguar saloon car range between the XE and XJ model lines, sitting at the very heart of Jaguar.

Underpinned by class-leading driving dynamics and sophistication, the All-New Jaguar XF brings an unrivalled blend of design, luxury, technology and efficiency to the business car segment. Staying true to the principles of elegant lines and disciplined surfacing, the All-New Jaguar XF is the most visually dynamic car in the executive segment. The car’s innovative design combines the outstanding proportions, surfaces and lines that define all Jaguar cars with a longer wheelbase, more interior space and exceptionally low aerodynamic drag.

The All-New Jaguar XF retains its predecessor’s core attributes while using Jaguar’s aluminium-intensive architecture to enable weight savings of up to 190 kilogrammes and an increase in torsional stiffness of up to 28 percent. The architecture also delivers dramatic improvements in packaging and proportions, essential to Jaguar design. Its cabin is a seamless blend of contemporary luxury materials and finishes, traditional Jaguar craftsmanship and state-of-the art technology, with features such as a reconfigurable 12.3-inch TFT instrument cluster, laser head-up display and the InControl Touch Pro premium infotainment system.

After being exclusively introduced to select members of the press during a media roundtable last month, the All-New Jaguar XF was officially launched in a private evening event attended by some of the Kingdom’s most notable VIP guests in addition to loyal Jaguar customers, social media influencers and media representatives. The All-New Jaguar XF was showcased at the event, giving guests a closer look at the outstanding proportions, elegant surfaces and perfect lines that define all Jaguar cars.

“A true Jaguar to its core, the All-New Jaguar XF is a thrilling addition to the iconic British brand’s unbeatable line-up, featuring cutting-edge advancements in the realm of weight-saving as well as never-before-seen levels of efficiency,” said Abdimajid Haithar, General Manager of Mahmoudia Motors, while speaking at the launch. “As the exclusive dealer of Jaguar vehicles in Jordan, it is our pleasure to introduce to the Kingdom yet another ground-breaking model from the brand’s revolutionary XF line, which has taken a significant step forward in a car that is anything but business as usual.”

The All-New Jaguar XF range consists of the XF Pure, XF Prestige, XF R-Sport and XF Portfolio, available exclusively in Jordan at the Mahmoudia Motors showroom in Amman.