MAG Acquires Dh350 Million Plot In Downtown To Develop New Keturah Branded Residences Project

Press release
Published January 4th, 2024 - 10:07 GMT

MAG Acquires Dh350 Million Plot In Downtown To Develop New Keturah Branded Residences Project
Talal Moafaq Al Gaddah, Senior Executive Vice Chairman of MAG.

MAG, one of the leading real estate developers in the UAE, announced the purchase of a new plot in Downtown Dubai valued at 
AED 350 million to develop a new development part of the luxury well-being real estate and hospitality concept, Keturah. 
In his comments, Talal Moafaq Al Gaddah, Senior Executive Vice Chairman of MAG, said: “The Keturah brand has demonstrated its appeal since its announcement, following the successes of Keturah Reserve and Keturah Resort. This validates the dynamism of Dubai’s real estate sector and the heightened demand for strategic plots to cater to the influx of investors and buyers. We are thrilled to acquire this plot to create another distinctive development under the Keturah brand, strategically positioned in one of the emirate’s best locations, Dubai Downtown. The vision and long-term strategy of the emirate’s leadership encourages us to keep building and launching innovative projects that add value to residents in a city that never fails to amaze and exceed expectations ”
Keturah Downtown will be completed in Q4 2027. More information on the project will be announced in due time.

Background Information

MAG Property Development

MAG Lifestyle Development is part of the Moafaq Ahmad Al Gaddah (MAG) Group – a multinational conglomerate based in the UAE. With a 40 year old legacy, MAG Group is one of the largest corporations in the region, maintaining a highly prominent position of leadership among its peers, across the real estate, contracting, engineering, industrial and commercial trading, freight services, and hospitality sectors. Today MAG Lifestyle Development’s interests range from pioneering affordable housing initiatives and high-end luxury developments to bringing wellness-focused living to the UAE.

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