Louis Chevrolet to attend the Dubai International Motor Show

Press release

Published November 9th, 2011 - 09:04 GMT

Al Bawaba

Here to celebrate Chevrolet’s Centennial at the Dubai International Motor Show with a special appearance will be Louis Chevrolet himself, thanks to the region’s first-of-its kind augmented reality. In Dubai from the 10^th until 14^th of November, at the Chevrolet stand - SSA58, Louis Chevrolet will meet and greet the visitors so don’t miss this once in a lifetime opportunity to ride with an automotive legend! Make sure you come down and say hello.

Chevrolet was founded in Detroit, in November 1911, by racer Louis Chevrolet and General Motors founder William C. “Billy” Durant, who developed cars that quickly earned reputations for performance, durability and value. Those traits remain at the core of Chevrolet, which is the world’s fourth-largest automotive brand. The first Chevrolet production vehicle was the Series C Classic Six, a large, finely crafted motorcar with a large 4.9L, six-cylinder engine producing 40 horsepower and capable of top speeds of about 105km per hour.

A great deal of myth and legend surround Louis Chevrolet (1878 – 1941), who was born in Switzerland and later emigrated across the Atlantic to the United States of America. What is well documented about his life, however, is his passion for race car driving and automobile design, the spirit of which is still very much alive today.

Background Information

Chevrolet

At Chevrolet, we do more than just move you. We drive you toward new possibilities. It's a promise that enables us to keep you safe and connected on the road. Along the way, we constantly challenge the status quo and change the ways people move throughout the world. After more than 100 years of persistence, ingenuity and making every mile count, we remain driven to helping you Find New Roads.

Company Profile

General Motors

We envision a future of zero crashes, zero emissions and zero congestion, and we have committed ourselves to leading the way toward this future.

General Motors has been pushing the limits of transportation and technology for over 100 years. Today, we are in the midst of a transportation revolution. And we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want.

As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality.

Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.