LIALI supports Charity Golf Tournament for Breast Cancer Arabia

Press release
Published May 14th, 2012 - 08:39 GMT

Al Bawaba
Al Bawaba

LIALI Jewellery, the leading jewellery retailer in UAE lends its unflinching support to the Charity Golf Tournament organized by Breast Cancer Arabia, held at the Emirates Golf Club in Dubai. It aimed at building up community awareness for prevention and early detection of the disease in the region and also raise valuable funds towards the growing, worldwide fight against breast cancer, which is said to be one of the most common and preventable forms of the devastating disease if detected early, among women across the globe.

Towards this endeavour to support an important and noble cause, LIALI presented a dazzling 18k white gold ruby ring towards the Silent Auction and also sold its charming pink pearl bracelets priced at AED 150/ each at the event, part of the proceeds were donated to Breast Cancer Arabia. The jeweller will be supporting Breast Cancer Arabia on a regular ongoing basis, by selling its pink pearl bracelets online through LIALI’s Facebook and website store from June onwards.

Breast Cancer Arabia is a critically important regional initiative and will impact all countries in the Middle East and the Arab League of Nations. It is an inclusive initiative and is for all women who live and work in the Arab world. The Breast Cancer Arabia internet portal is dedicated to offering women up to date information on the disease and its right treatment as well as support system. The Breast Cancer Arabia Foundation will pay for treatment for those women with breast cancer who cannot afford treatment, and provide online training courses for doctors and nurses who wish to become specialised in the treatment of breast cancer.

Worldwide, October is recognized as breast cancer awareness month and pink is an international symbol of breast cancer awareness. It identifies the wearer or promoter as expressing moral support for women with breast cancer.  

Background Information

Liali Jewellery

Liali Jewellery LLC is a Dubai based jewellery company with a chain of up-market boutiques under the name of LIALI. Started in June 1999 by Raed Ahmad Baker and Anuraag Sinha, today Liali boasts of 23 outlets in most of UAE / Oman & Bahrain landmark locations. The company specializes in certified diamonds, pearls, precious & semi-precious stones, 18k gold, customized handcrafted jewellery. Liali takes pride in bringing innovative concepts in jewellery and consistently endeavors to keep up with the latest trends around the world. Today Liali is associated with fine jewellery and personalized service that epitomize trust. It has established itself as a name to reckon with over the last 20 years. The Liali brand embodies the soul of the contemporary woman.

 

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