LG launches its new 6 Motions Front Loader’s Washing Machine in Saudi Arabia

LG Electronics (LG), a global leader and technology innovator in home appliances, and United Yousef Mohamed Naghi Company Ltd. announced the launch of its Prime Series of Front Loaders washing machines with Direct Drive 6 Motions technology in Saudi Arabia with best results defined by its streamline design and Innovative technology.

Part of LG Front Loaders range (Combo and Steam) the Prime series comes in 5 models with unique designs and innovative features catering directly to the needs of consumers in KSA market and neighboring markets. LG, one of the world’s leading brands in the Washing Machine sector, continues to offer consumers the latest in technology and design.

 Mr. John Lee, President of LG KSA said, as part of its commitment to green technology and advancement into developing products that have significant energy saving capabilities, LG is the first brand to launch Inverter Direct Drive motor technology in Saudi Arabia which saves up to 30% of Electricity and 40% of Water, more than any other Washing Machines in its class. The core technology of the Inverter Direct Drive motor is directly linked to lesser parts within the motor granting the Washing Machine longer life, less noise and less Vibration.

The Prime “Direct Drive 6 motions” Washing Machines  brings home innovative concepts in the world of washing “No more Simple Washing” as the techniques or steps of hand washing resembling the 6 motions in the machine. The six motions in the machine are achieved only by Inverter Direct Drive motor thanks to its Acceleration to achieve a high RPM, Sudden Stopping and Sudden Reversing (Control) of its motor. Each washing program has its own selective motions, and the combination of High speed processor for quality control, Direct Drive motor, new drum configuration and the new 6 washing motions results in 3^rd Generation Wash, giving high Washing performance, High Energy efficiency and increased caring for various fabrics. This new series of Direct Drive 6 motions washing machines present consumers with the opportunity to add their own personal flair and stand by their expressive creativity, Mr. Sanginn Lee, Product Manager Home Appliances, added.

Mr. Hwang Unchul, Executive Vice President of United Yousef Mohamed Naghi Company Ltd. said, "Consumers are continuously looking for creative new products that serve a multitude of purposes, and the new Prime series with Direct Drive 6 Motions technology provide the versatility in innovation, washing performance and function to suit all needs and tastes & we expect to meet the expectations of our sophisticated customers in the kingdom.

Also a leading US consumer magazine, the most prestigious consumer magazine, recently released that LG Electronics Front Load Washing Machine and Dryer are the Brand which have the lowest failure from survey that has done by 27,404 subscriber’s Appliance repair history.

The lowest failure and repair history help make LG Electronics Front Load Washing Machine and Dryer the most trusted Brand, marking the third consecutive year by ‘ A leading US consumer magazine’. Currently, LG Electronics has led the Front Load Mashing Machine market for 17 consecutive quarters in sales and for 12 consecutive quarters in US “said Mr. Mr. John Lee, President of LG Electronics - Kingdom of Saudi Arabia."LG’s new Washing Machines provide the very best in design and green technology innovation, solidifying our continued commitment to the home appliance market."

LG’s new front loader’s provides consumers with great flexibility in storage. Uniquely, it has the standard dimensions from outside with large drum capacity inside. Consumers will delight in storage versatility and it can be stored in any washing area. The new Prime series of Front loaders boast a number of unique and convenient features that position it as a leader in its category. Standard size with large capacity drum, increased washing performance, durability of its  motor, low noise and vibration and other additional features like, Allergy care, load sensing, baby care, delay start, auto start etc, which will make the customers an easy decision for its purchase. Currently these products are available in the market of Kingdom of Saudi Arabia in all Naghi showrooms, specialty stores and with all dealer channel stores.