LG Introduces New Washing Machines to Revolutionize Home Laundry

 As part of its commitment to championing innovation and creating smarter experiences for consumers, LG Electronics (LG) has introduced a new range of intelligent washing machines for the Gulf region.

The latest washing machines from LG feature five common technologies, each designed to enhance the quality of clothing care, reduce energy consumption and ultimately, provide homeowners with greater convenience. 

Bespoke Care with AI Direct Drive

With homeowners often in a hurry, selecting the right setting for their washing machine can often be overlooked. Regardless of the setting chosen, LG's revolutionary AI Direct Drive (AI DD) technology weights the laundry and detects the softness of fabrics. Based on the data collected and deep-learning technology, LG's washing machines automatically select optimized washing patterns for each fabric. According to tests conducted by Intertek, this guarantees exceptional results every time, and reduces the occurrence of fabric damage by 18%, prolonging the lifespan of favorite clothing items.1

Quicker Results with TurboWash™ 360

Coupled with the additional care provided by AI DD technology, TurboWash™ 360 ensures that speed is also a key feature of LG washing machines. When selecting the Fast Wash setting, a complete laundry cycle can be achieved in just 39 minutes, which is 34 percent faster than the conventional setting2. TurboWash™ 360 does this by harnessing jets of water, which spray directly onto fabrics to provide faster cleaning, all while delivering the level of cleanliness expected from a traditional washing cycle. With recued washing times, homeowners can also achieve greater energy savings.

Steam+ for Peace-of-Mind

As health and hygiene continue to be top of mind for families across the region, LG's washing machines also deploy the power of steam to provide new levels of clothing care. When users select the Allergy Care cycle, the heater under the tub increases water temperature, while steam neutralizes up to 99.9% of allergens 3. Additionally, the Wrinkle Care option on LG washing machines uses steam to reduce wrinkles by up to 30% for greater convenience4.

Bigger Capacity and Minimal Disruption

Laundry pile ups can result in the need for frequent uses of the washing machine. LG's washing machines are specially designed to wash more items of clothing, in the same standard size of a washing machine. This is made possible by low vibration control technology, enhanced by additional friction dampers, to create more space inside the machine for clothing to be taken care of.

A Smarter Life with LG ThinQ™

New washing machines from LG are also integrated with the company's flagship LG ThinQ™ technology and smartphone app. LG washing machines work seamlessly with the LG ThinQ™ app to enable remote operation, the downloading of additional wash cycles and even the checking of energy consumption levels.

Available in a variety of designs and capacities across the UAE, Oman and Bahrain, LG’s new range of washing machines make comprehensive clothing care and convenience available to homeowners across the region.

To find out more about LG’s advanced washing machine lineup, please visit: https://www.lg.com/ae/front-loading-washing-machines