LG Electronics connects with people, changing local communities from within

LG is a company of people: people that motivate, inspire, and empower.

These people, the heart and soul of LG, are agents of change, working alongside members of the community to alter their lives for the better. By focusing on achieving a sustainable, measurable, and tangible impact on both local and global levels, LG transforms its words into actions, allowing people to really feel that “Life’s Good.”

Take, for example, the work that LG Electronics does in the Levant region of the world, including countries such as Syria and Jordan.

Syria, a country full of bright, aspiring youth severely affected by a seemingly endless civil war that has sparked the worst humanitarian crisis since World War II, is home to one of LG Electronics’ most engaging and interactive CSR initiatives. The LG Quiz Show, launched as part of “Syria is in Our Hearts,” gathered some of the most accomplished and talented young minds of Syria to give them the opportunity to compete for a college scholarship. In a time of uncertainty about the future for all Syrians, LG opened a shining door of hope.

At the same time, in Jordan, Syria’s neighbor to the south, LG leads a number of initiatives to supply people with specific skills and tools they need to grow and develop. LG provides lectures at the University of Jordan, where engineering students are taught the basics of the latest technology; maintains the Air Conditioning Academy, where regional technicians expand their knowledge and specific skills; and continues to give training courses to professionals in various industries to show how LG products can enhance their lives. In a country where an instinctive desire to learn and excel is widely present, LG comes in to nurture this desire, creating a better future for Jordanians and the country itself.

The profound effect, no matter how big or small, had on Syria and Jordan are separate chapters bound together in a larger story of LG’s constant self-awareness and deep understanding of its responsibility to build a better world, one community at a time.

In Ethiopia, LG worked with the International Vaccine Institute toward a clear and transparent goal of delivering vaccinations against a potentially life-threatening disease to 20,000 Ethiopians. In one of the poorest communities in São Paolo, Brazil, LG encouraged residents to participate in artistic and athletic activities, funding an orchestra and a ballet group and donating 300 uniforms to a football club. In China, LG and partners helped 1,000 college students visit home for spring break and gave out special gifts to 3,000 children.

No matter where LG operates, it helps improve the quality of life for those around the world, reflecting values held closely to its core and at the same time motivating, inspiring, and empowering people everywhere to be better and live their lives to the fullest.