LG and Sharaf DG unveil the LG Optimus 3D Smartphone in UAE

LG Electronics (LG), global leader and technology innovator in consumer electronics, mobile communications and home appliances, have launched the latest product from their 3D Family –LG Optimus 3D Smartphone, the world’s first tri-dual architecture 3D Smartphone. Launched in an exclusive partnership with Sharaf DG, LG’s latest offering brings 3D technology in the palm of your hands. Optimus 3D is now available at all Sharaf DG outlets in UAE exclusively for the first week of launch, post which it will be available at all leading retail outlets in UAE.  

“3D Technology has grown beyond being a buzzword. Today 3D technology has become the main stream of people’s life style. LG’s Optimus 3D Smartphone brings advanced 3D technology to the palm of your hands”, said Mr. H.S. Paik, President of LG Electronics Gulf FZE at the launch event. “LG’s Optimus 3D is an addition to LG’s growing 3D Family of products aimed at the day to day requirements of our consumers. The Optimus 3D takes the Smartphone experience into new territory with its Tri-Dual configuration – dual-core, dual-channel and dual-memory – which allows improved performance when multi-tasking, enjoying a movie or playing graphics intensive games”.

This LG Smartphone is also a major step forward in the utilization of full 3D functionality in everyday life – users can record and immediately view content in 3D without the need for special glasses. Also Optimus 3D enhances the compatibility through 3D converting function which any 2D contents can be converted to 3D with Optimus 3D very easily.”

Mr. Yasser Sharaf, MD of Sharaf DG, “At Sharaf DG we’re committed to providing our customers the best of the products in the market and LG’s Optimus 3D  Smartphone is the perfect premium product. The Optimus 3D is user friendly, loaded with applications, has a comfortable interface and has brought 3D Technology onto the screen of your phone. To let consumers understand the true benefits of LG Optimus 3D, we will be holding a game competition for 5 weeks in 6 Sharaf DG stores.”

Peak Efficiency and Performance Powered by Unique Tri-Dual Configuration

LG’s Tri-Dual architecture pushes the LG Optimus 3D’s performance well beyond simple clock speed improvements. Other Smartphone’s – even those with higher clock speeds and dual-core technology – suffer when it comes to actual performance because of the inefficiency inherent in a single-channel configuration. With a dual-channel configuration, data transfers take place simultaneously between the dual-core and dual memory, resulting in noticeably faster performance. As a result, the LG Optimus 3D maximizes run-time efficiency leading to noticeably smoother, faster, and longer multitasking, browsing, gaming and multimedia enjoyment than ever before.

Full 3D Experience: 3D Recording-Viewing-Sharing

LG’s full 3D concept transforms 3D technology from a novelty to a practical tool. 3D recording, viewing and sharing is faster and more convenient in the Optimus 3D and can be enjoyed without cumbersome glasses. LG’s latest Smartphone enables owners to capture high quality 3D content with 3D video stabilization technology and real-time misalignment correction algorithm which automatically corrects for shake during recording. And the Smartphone’s wide viewing angle makes watching videos and movies much more convenient and comfortable.

The 4.3-inch WVGA display offers bright and flicker-free images in HD, up to 1080p in 2D and up to 720p in 3D. Special software allows for real-time conversion of 2D photo and video content into 3D. Free software for converting 2D games will be available for download during the third quarter, letting users enjoy a variety of multimedia content in 3D. Captured 3D content can be shared with 3D TVs via an HDMI 1.4 connection and the phone can also send content to any DLNA Certified™ device. In addition, users can upload and stream 3D content on YouTube’s dedicated 3D channel (www.youtube.com/3D).

The LG Optimus 3D also incorporates the world’s first 3D augmented reality (AR) browser in collaboration with AR pioneer Wikitude. The browser will be available through an app downloadable from LGWorld (www.lgworld.com). The phone will be available UAE across all key channels.

LG also offers market-leading solutions for delivering 3D content. LG’s CINEMA 3D TVs and 3D notebooks offer the perfect platform for watching 3D, and thanks to a partnership with YouTube, LG Optimus 3D users can upload and stream 3D content they create onto YouTube’s dedicated 3D channel. Asphalt 6: Adrenaline, Let’s Golf and N.O.V.A. – a series of pre-installed, highly immersive 3D games produced in collaboration with Gameloft –  are another highlight of the glasses-free LG Optimus 3D.

With its comprehensive 3D ecosystem, LG plans to keep expanding and delivering on its high-tech 3D line-up to ensure consumers worldwide can create, enjoy and share 3D content through LG’s 3D products.

The LG Optimus 3D Gaming championships

Along with launching the phone, LG also announced the LG Optimus 3D Gaming Championship. The competition begins on the 8th September 2011 and will take place every Thursday and Friday over a period of four weeks at all Sharaf DG outlets. Each day will see one winner and post elimination rounds, four finalists will compete in the Grand Finals to be held on 6^th October 2011 at the Sharaf DG in Times Square where the true racing fanatics will take home some amazing prizes.