Lexus unveils All-New LC luxury coupe to open new chapter in brand history

The emotional designs and high-performance models issued by Lexus in the last few years prefaced a new chapter for the brand, one that begins now with the arrival of the all-new 2018 Lexus LC flagship performance coupe. Available now in Lexus dealerships across the GCC and Levant, the LC combines stunning design, scintillating performance, long-distance comfort and premium craftsmanship to join an elite group of international grand touring coupes.

The Lexus LC is a powerful, emotionally stirring realization of the vision of Lexus master driver Akio Toyoda, presenting a flagship production coupe that echoes the spirit of the hand-built Lexus LFA supercar and delivers the visual impact of the Lexus LF-LC concept. Immediately identifiable as a Lexus thanks to its hallmark spindle grille and dynamic character lines, the 2018 LC represents the most passionate expression of the brand’s design direction. Powered by a high-performance, five-liter, naturally aspirated V8 engine, the all-new Lexus LC 500 issues a clarion call to driving enthusiasts, accelerating from zero to 100 km in less than 4.7 seconds.

“It’s thrilling to witness the much-anticipated arrival of the Lexus' new flagship coupe to the Middle East. This luxury sports vehicle has helped Lexus to usher in a new era of performance, design and craftsmanship, creating the brand’s most responsive vehicle yet. Featuring the first-ever 10-speed automatic transmission in the luxury segment, a high-performance V8 engine, advanced active safety technologies and exquisite interiors and exteriors,  the all-new Lexus LC 500 is bound to grant drivers a high degree of ride comfort and exceptional handling and reflexes,” commented Nadim Haddad, Deputy General Manager at Markazia.

Koji Sato, Chief Engineer of the Lexus LC, said, “While maximizing the fundamental taste of the LF-LC, we applied completely different specifications to create a design that goes beyond the concept – a design that will captivate you as soon as you see it. In my view, pursuing beautiful design and elaborating superior performance are two very similar aspects. Beauty is the identity of Lexus’ design. Every feature of the LC is the result of an integrated approach to design and engineering. The entire team has worked together, including engineers and designers, to create such a great car.”

In turn, Takayuki Yoshitsugu, Chief Representative of Middle East and North Africa Representative Office, Toyota Motor Corporation, added, “We are grateful to our customers in the GCC and Levant for their constant support and encouragement for our efforts to push the boundaries of automobile design and engineering, thus inspiring us to strive harder in creating ‘ever-better cars’. And we are confident the strong emotional appeal of the all-new Lexus LC will strike a chord with audiences in the region.”

Moreover, Lexus, which introduced the world’s first luxury hybrid 13 years ago, has developed a new Multi Stage Hybrid System specifically for the LC 500h. Like other Lexus hybrid configurations, the Multi Stage Hybrid System teams the gasoline engine with two electric motors/generators. The LC is the first Lexus hybrid to use a compact, lightweight lithium-ion battery. The battery pack fits neatly between the rear seats and the luggage compartment and has a high-power density, with its 84 cells producing 310.8 volts.