Lexus to host three world-renowned designers at Milan Design Week 2014

Lexus recently announced plans to hold an exhibition featuring the works of three internationally acclaimed designers, at the Milan Design Week, also known as the leading global event for the global design industry. The exhibition, titled “Lexus Design Amazing 2014 Milan”, will be held at Circolo Filologico Milan between April 8^th and April 13^th this year. More specifically, it will feature the works of Italian designer Fabio Novembre, Japanese designer Nao Tamura and the U.S. design team of MIT Media Lab, Tangible Media Group, lead by Professor Hiroshi Ishii. 

With works created especially for the exhibition, each designer aspires to provide a startling encounter that surpasses the usual field of automobiles. Each designer will work under the inspiration of the Lexus brand campaign concept “Amazing in Motion”, with aims to express the brand philosophy in a way not yet seen to date. 

The exhibition will also display the award winning twelve pieces from the Second Lexus Design Competition. Winners are to be announced later this month.

In line with its “Amazing in Motion” brand concept, Lexus has been proactively supporting artists. To date it has launched the Lexus Design Award, Lexus Short Films and now Lexus Design Amazing2014 Milan events.