Lexus Design Award 2018 Is Now Open for Entries

Continuing its commitment to a better world through design, Lexus International has announced its call for entries for the Lexus Design Award 2018, starting from July 24 until October 8, 2017. Launched in 2013, the award is an international platform to identify and recognize the next generation of global creators and designers, whose works can contribute to society and help shape a better future.

Every year, thousands of young creative talents from around the world aspire to be selected for the final round where twelve finalists and their works will be introduced and displayed to the design community at the Lexus experiential space at Milan Design Week 2018. Following this, four of the finalists will be chosen and mentored by established global designers, who will share their know-how and provide hands-on support. They will also be given a production budget of JPY 3 million (equivalent to around JOD 20,000) to create actual prototypes, which will be exhibited at one of the design calendar’s most important events.

In addition to the unique mentorship opportunity and global exposure, young designers are drawn to the Lexus Design Award by the inspiring theme that provides endless possibilities from a design perspective. This year’s creative theme for the Lexus Design Award 2018 is ‘CO-’, a Latin prefix meaning ‘with or together in harmony’, echoing the brand’s core philosphy that great design can ensure the harmonious coexistence of nature and society. According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, “This year’s theme, ‘CO-', symbolizes Lexus’ belief in the power of design, and provides applicants with an inspiring topic around which to present their creative ideas that help make the world a better place.”

Judges – who will be announced in August 2017 and are globally recognized illustrious creators, active in diverse design genres – will then assess the four prototypes, based on the interpretation of the ‘CO-’ theme and how consistent the design is with the Lexus Design goal of making the world a better place, to choose the Grand Prix winner for 2018. Previous winners have gone on to enjoy success and further develop their ideas into viable products.

Aspiring applicants can find more information about the application process through LexusDesignAward.com.