Landmark Group to open registrations for UAE edition of ‘Beat Diabetes’ Walkathon on 10 November

Landmark Group, the region’s leading retail and hospitality conglomerate, will open registrations for the third edition of its annual ‘Beat Diabetes’ walkathon in the UAE from Friday, 10 November. Dedicated registration desks will be set up across Centrepoint, Home Centre, Fitness First, Max and Oasis Centre outlets in the UAE.

The UAE leg of the walkathon is scheduled for Friday, 18 November, and will kick-off from the Oasis Centre, Dubai. TheLandmark Group will also host walkathons across Kuwait, Oman, Qatar, Saudi Arabia,as well as Bangalore in India during November, which is the International Diabetes Awareness Month.

Legendary cricketer, WasimAkram, has once again extended his solidarity to the cause and will lead the UAE walkathon.Last year too, he flagged off the 3.1 km walk.

For the 2011 edition of Beat Diabetes, the Landmark Group has inked a partnership with the International Diabetes Federation (IDF)to become the organisation’s first non – pharmaceutical retail corporate partner.Mario Fetz, Director of External Relations at IDF, will join the walk in the UAE to support the Beat Diabetes initiative.

Open to all age groups, the walkathon accepts registrations at no fees and offers all participantsa t-shirt and cap. Complimentary blood glucose tests and distribution of awareness pamphlets to educate the community about diabetes are additional activities organised during the walkathon.

Across the year, the Group conducts various events in its on-goingendeavour to spread awareness about the growing incidence of diabetes. The walkathon is the Group’sflagship event.

In 2010, the Landmark Group’s ‘Beat Diabetes’ walkathon attracted over 25,000 people whileover 30,000 were administered free blood glucose tests across six countries. Over 8,000 from different emirates of the UAE participated in the walk with the number set to exceed 10,000 this year.

Diabetes is a silent killer that has no curebut can be managed through making lifestyle changes. Landmark Group’s mission is to create awareness through the walkathon and encourage people to adopt a healthy lifestyle to‘beat diabetes’.