Land Rover named as Official Vehicle of Emirates Airline Dubai Rugby Sevens 2011 for Second Year Running

Land Rover MENAP, manufacturer of the world’s finest all-terrain vehicles, is proud to partner with the forthcoming Emirates Airline Dubai Rugby Sevens taking place from 1^st – 3^rd December 2011, as the official vehicle sponsor for the second year running.

The sponsorship sees Land Rover partner with one of the UAE's biggest sporting events, further bolstering the brand’s long-term global association with the sport of Rugby including its sponsorship of the recent Rugby World Cup 2011.

This year, the Emirates Airline Dubai Rugby Sevens will celebrate its 42^nd anniversary, with an expected 120,000 fans streaming through the gates to witness 16 of the best international Rugby Sevens teams in the world.

The Land Rover stand in the Emirates Airline Dubai Rugby Sevens village is expected to be one of the most popular, with interactive rugby-related games including the Scrum Down and Wheel Spin challenges. The Scrum Down challenge will be a true test of strength – challenging rugby fans to see if they can push a Land Rover LR4 using the rugby scrum push method. The Wheel Spin challenge will test pass and spin skills through a series of car wheels.

In addition, there will be a special activity on pitch 1, Friday and Saturday, including a ‘3 minutes of fame’ game with shortlisted UAE based rugby players demonstrating their skills at booting the rugby ball through the goal posts. Everyone who enters any of the activities at the stand will get a chance to enter a competition to win an exclusive Land Rover adventure pack. 

Robin Colgan, Managing Director, Land Rover MENAP said: “We are delighted to once again partner with the Emirates Airline Dubai Rugby Sevens tournament, which is an important event in the global sporting calendar. At Land Rover we are extremely proud of our association with a sport which shares so many of our core values – power, intelligence, versatility – all elements that make up great competitive Rugby as well as world class all-terrain vehicles. This partnership further reiterates our commitment to supporting this historic and regal sport, which has been providing thrilling action and entertainment for over four decades.”

In recent years Land Rover has enhanced its role in Rugby as the Official Vehicle of England Rugby, Premiership Rugby and the UK’s Land Rover Premiership Cup with the additional sponsorship of the last three British & Irish Lions Tours to Australia, New Zealand and South Africa, as well as the forthcoming sponsorship of the Emirates Airline Dubai Rugby Sevens next month.

Tournament Director for the Emirates Airline Dubai Rugby Sevens Jim Fitzsimons said: “We are delighted to have such a strong partnership with the globally renowned Land Rover brand, as we believe this further enhances the enormous prestige and attraction of the Emirates Airline Dubai Rugby Sevens. The Sevens tournament is becoming more and more popular in the UAE each year, and with the help of sponsors such as Land Rover, we look forward to providing a fabulous mix of sport and entertainment this year around.”