Land Rover marks its 8th year at the helm of Dubai World Cup 2012

Uncompromised luxury reflected in the fleet of 40 Range Rovers as they made their way to Meydan Racecourse last week in preparation for the Dubai World Cup 2012, the world's richest horse race. The fleet will be used to transport VIPs, jockeys, trainers and vets to and from the venue for the duration of the event. Adding a further sense of national pride to the convoy was Dubai born Ahmed Ajtebi, a World Cup competitor and key member of the Godolphin team.
Ahmed’s career in horse-racing started in November 2003 at Nad Al Sheba after training extensively with experienced riders around the world. Ahmed holds the title of first Emirati jockey to taste victory at Royal Ascot in the Buckingham Palace Handicap.
Commenting on the annual sponsorship, Robin Colgan, Managing Director, Jaguar Land Rover, MENAP said, “We are delighted to be associated with the Dubai World Cup for the eighth consecutive year. Our partnership reflects a perfect synergy of superb performance, precision, style and power and reiterates Land Rover’s position as a truly global brand supporting local and international events. It is fantastic to see the passion for horse-racing in professional riders like Ahmed who stunned the world with a brilliant Group One double that announced his arrival as a world class jockey”
The Dubai World Cup takes place at Meydan Racecourse, Nad Al Sheba on Saturday, 31st March 2012 and is set to attract the attention of millions of spectators from across the globe.
Background Information
Jaguar Cars
Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for.
That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions.
Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.