Land Rover’s dazzling dune-bashing event: a blissful success

Alfardan Premier Motors Co., the exclusive importer of Land Rover in Qatar, organized its exquisite annual Land Rover Ride & Drive Desert Event on April 20, 2012. The event hosted an array of exciting activities for customers, prospects, friends and families.

The attendees were able to experience a thrilling show carried out by Land Rover’s top-of-the-line off-roaders who took on the desert’s sand-dunes by storm.They also had the exhilarating opportunity to experience first-hand the high performance of Land Rover’s all terrain fleet of 4x4s.

According to Mr. Hussein Adra, Marketing Manager of Alfardan Premier Motors Co., “We organize this event every year in order to ensure our customers’ satisfaction by engaging them in a full day of exciting events. This year’s Land Rover Ride& Drive Desert Event was a great success, after all it’s a time for us to thank our customers and fans for their strong loyalty to their top-performing Land Rovers as much as it is a time for us all to go out and enjoy some outdoor activities under Qatar’s glistening sun.”

The trip kicked-off with a short introductory course for the attendees on how to navigate safely through the breathtaking deserts and seaside shores of Qatar. The guests then went on a desert ride through Qatar’s astonishing sand dunes during which theywere guided across the sandy terrain.

Attendees got the chance to experience a full day of enthralling events organized for families and children at a campsite in Khor Al-Udaid. A delicious barbeque lunch was served to all the guests, followed by activities for children, sports and games along the seashore, all while DJs blasted the day away with their uplifting tunes.