Land Cruiser shines in a new Platinum elegance this Ramadan

Press release
Published July 3rd, 2013 - 08:19 GMT

Al Bawaba
Al Bawaba

Al-Futtaim Motors’ top-selling SUV, Land Cruiser, is set to strengthen its popularity with the launch of a luxury limited edition this Ramadan. Available for only 200 customers, the limited edition Platinum Land Cruiser will up the ante with the introduction of a number of luxury accessories, adding elegance to its muscled appearance, and reinforcing its appeal to its core loyalists.

Special features have been added to showcase elegant style, confidence and authority, bearing proof to its strong ties with the UAE customers who often like to express their pride of driving a Land Cruiser.

The limited edition King of the Desert exhibits a specially designed full chrome grille, exhaust tip and roof rails, redesigned DRL (Daytime running lights) on the front bumper and a special edition badge proudly displayed on the D-pillars of the car. Additionally, a rear bumper spoiler and a special under-body light are installed adding an intense radiance suitable for camping purposes. 

For added convenience, the new Platinum beauty features two rear entertainment systems, enabling the passengers to independently play two different videos or gaming entertainment.

Owners of the limited edition Land Cruiser will be treated to Alcantara leather interior, an elegant and cutting-edge material, well known for its functionality and resistance. For additional privacy, the special edition comes with high quality tinted windows. 

On the new limited edition, Alan Carpenter, General Manager Sales and Marketing Al-Futtaim Motors said: “The Land Cruiser enjoys an excellent relationship with the people of the UAE. The car currently dominates around 60% of the local SUV market due to its rugged yet luxurious features and unbeatable off-road performance. Previous special editions of this vehicle have generated a great response from those looking for something more personal and exclusive. The Platinum edition will appeal to our customers who wish to elegantly stand out from the crowd”.

The Toyota Land Cruiser has developed into the most enduring and sought after brand name in off-road driving in the UAE. Its record of outstanding reliability has made it the first choice for the majority of off-road and luxury SUV enthusiasts.

Priced at just AED 226,000, the Platinum Land Cruiser maintains the same price as the regular GXR grade and comes luxuriously equipped with a plethora of features that make it the first choice for a lot of 4x4 lovers. It will be available in 6-speed Automatic transmission with a 4.0L V6 engine across all Al-Futtaim Motors Toyota showrooms on the first day of Ramadan 2013.

Background Information

Toyota

We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community, and our planet in order to build a better tomorrow.

Al-Futtaim Motors

Al-Futtaim Motors is a member of Al-Futtaim, the leading UAE business conglomerate. It operates the Toyota, Lexus and Hino franchises through a network of modern Sales Showrooms, Service and Parts facilities strategically located throughout the UAE to provide the optimum sales and after-sales service to its customers.

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